Affable

Bazaarvoice Platform Overview

Bazaarvoice is a comprehensive UGC-driven commerce platform designed to help brands and retailers collect, manage, and amplify user-generated content (UGC) across the consumer journey. It combines creator marketing, social content, ratings & reviews, Q&A, and contextual commerce into an integrated solution that supports omnichannel retail, social media management, sampling, and data-driven insights. The platform emphasizes authentic consumer voices to enhance product pages, drive engagement, and boost conversion across online and in-store experiences. It also offers partner-driven solutions and agency support to scale creator programs, content syndication, and retailer collaboration.

Core Modules and Capabilities

The Bazaarvoice platform comprises interconnected modules to activate UGC at every stage of the customer journey, from discovery to purchase:

• UGC collection and syndication (ratings & reviews, photos, videos, Q&A)
• Creator Marketing via Bazaarvoice Vibe (creator discovery, collaboration, and measurement)
• Sampling programs (always-on and managed sampling)
• Social content management and engagement
• Social commerce and shoppable content
• Contextual commerce to tailor shopping experiences
• Content insights and competitive benchmarking
• Omnichannel retail solutions and partner integrations
• Agency and partner ecosystem for scalable campaigns
• Managed services, training, and support

Use Cases

• Launch products with authentic content and reviews
• Discover and manage creators for campaigns
• Convert social content into purchasable experiences
• Answer consumer questions in real-time across sites and retailers
• Syndicate best content to retailers and product pages
• Leverage insights to optimize marketing, product pages, and CX

How It Works

1. Collect authentic consumer content (reviews, photos, videos, Q&A)
2. Find and manage creators to produce new content
3. Syndicate content to product pages and retailer sites
4. Activate content across social channels and social commerce
5. Measure impact with analytics and reporting

Safety and Compliance

• Content moderation and policy controls are available to ensure brand safety and authenticity across channels.

Core Features

• UGC collection across ratings, reviews, photos, videos, and Q&A
• Bazaarvoice Vibe for automated creator discovery, collaboration, and analytics
• Integrated sampling programs and Influenster-style communities
• Social media management and social commerce capabilities
• Contextual commerce and personalized content experiences
• Omnichannel retail syndication to distribute content everywhere your products are sold
• Actionable insights and competitive benchmarking
• Agency and partner ecosystem for scalable campaigns
• Managed services, training, and ongoing support
• Privacy-conscious data handling and compliance across platforms