ArtsAI

ArtsAI – Adaptive Marketing Automation

ArtsAI is an adaptive marketing automation platform that combines AI-powered personalization, cross-channel attribution, and real-time optimization to boost ROI across CTV, video, display, audio, native, and text campaigns. It provides predictive personalization, audience clustering, and multi-channel attribution to help marketers optimize messaging, targeting, and creative in real time.

Key capabilities include attribution for all impressions (cookieless measurement), AI-driven creative optimization, and end-to-end campaign execution tools designed to lower customer acquisition costs and maximize returns across programmatic, native, video, and audio channels.

How ArtsAI Works

1. Predictive Personalization: Automatically create and deliver personalized messages tailored to each viewer across channels (CTV, video, audio, display, native, and text).
2. Audience & Cohort Analytics: Use automatic audience clustering and cohort analysis to learn which message combinations perform best for different profiles.
3. Real-Time Optimization: Evaluate hundreds or thousands of message variations in milliseconds and optimize for the best business results.
4. Cross-Platform Attribution: Measure the influence of every impression, including non-clicked impressions, with real-time reporting to reveal ROI lift and guidance for optimization.
5. End-to-End Campaign Tools: Creative authoring, automation workflows, cross-platform attribution, and ROI calculators to monitor performance and enable rapid campaign scaling.

Why Use ArtsAI

• Increases in KPI performance (example claims include 50%+ improvements in certain channels)
• Reduces cost per acquisition, cost per purchase, and other key CAC metrics across multiple channels
• Provides transparent, real-time insights into the customer journey
• Simplifies running hyper-personalized campaigns with an easy-to-use process

How to Use ArtsAI

1. Set up your account and connect channels (CTV, video, display, audio, native, etc.).
2. Define goals and audiences based on desired outcomes and customer segments.
3. Create or import creative assets and configure predictive personalization parameters.
4. Launch campaigns and review real-time analytics and attribution dashboards.
5. Iterate with AI Boost (optional) to uncover further opportunities for expansion and conversion uplift.

Features

• Predictive personalization across CTV, video, audio, display, native, and text
• Automatic audience clustering and cohort analysis
• Real-time optimization of hundreds to thousands of message combinations
• Cross-channel, cookieless attribution with real-time reporting
• End-to-end campaign tools: creative authoring, automation workflows, ROI calculators
• Cross-platform attribution and ROI insights for holistic measurement
• AI Boost for targeted expansion and incremental uplift
• Easy setup and ongoing campaign optimization for marketers and agencies