Attention - AI for Sales

Attention | AI Sales Agents is an AI-powered platform that learns from your best sales conversations to automate busywork across sales workflows. It records and analyzes touchpoints from meetings, emails, calls, CRMs, and more to deliver actionable insights, coaching, and automated updates, helping revenue teams close more deals with less manual effort.

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How it works

1. Capture: Records and transcribes sales touchpoints across meetings, calls, emails, CRM entries, and other tools.
2. Learn: AI agents learn from your historical best conversations and your GTM data.
3. Automate: Automates follow-ups, next steps, CRM updates, and coaching scorecards.
4. Improve: Provides insights and coaching to improve reps’ performance and forecast accuracy.

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Core Capabilities

• AI Sales Agents that automate busywork and follow-ups across your tech stack
• Transcripts, highlights, and top moments from calls and meetings
• Coaching scorecards aligned to frameworks like MEDDIC, BANT, and customizable standards
• CRM auto-update to maintain clean, up-to-date data
• Insights across all GTM data for better decision-making
• Follow-up automation to send emails and tasks automatically
• Integrations with 200+ software tools (e.g., Salesforce, HubSpot, Slack, Zoom, Microsoft Teams, Gmail, Outlook, and more)
• Flexible Agent Builder to create custom AI agents or use pre-built ones
• Global readiness with 100+ languages support
• Robust security and governance aligned with enterprise needs

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Use Cases

• Automate repetitive admin tasks (CRM updates, note-taking, follow-ups)
• Enhance coaching with objective scorecards from actual calls
• Improve forecasting accuracy with data-driven insights
• Maintain consistent sales processes across teams and tools

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How to Use Attention AI Sales Agents

1. Connect your tools (CRM, communications, conferencing, email, etc.).
2. Choose or customize AI agents for common processes (follow-ups, CRM updates, coaching insights).
3. Record or ingest your sales interactions; let Attention generate transcripts and key moments.
4. Review coaching scorecards and let the system automate follow-ups and CRM updates.
5. Monitor insights and adjust sales playbooks as needed.

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Safety and Compliance

• Designed for enterprise use with data governance controls and security features. Always ensure compliance with your internal policies and relevant regulations when recording and automating sales interactions.

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What’s included

• AI Sales Agents that learn from your best conversations
• Recordings, transcripts, and highlights across calls, meetings, and emails
• AI coaching scorecards aligned to MEDDIC, BANT, and customizable frameworks
• CRM auto-update to maintain clean, up-to-date data
• Follow-up automation for timely emails and tasks
• Wide range of integrations with 200+ tools (Salesforce, HubSpot, GoHighLevel, Snowflake, Slack, Zoom, Teams, Google Meet, Gmail, Outlook, and more)
• Agent Builder to create custom AI agents or use pre-built solutions
• Multilingual support (100+ languages) for global teams
• Insights across GTM data for strategic decision-making