Bannerbear: API-driven Image, Video, and PDF Generation for Marketing Automation
Bannerbear is a REST API-based tool that lets you auto-generate marketing visuals such as social banners, product images, and more. It integrates with popular no-code and developer workflows (Zapier, Airtable, Forms, WordPress, etc.) and supports image, video, and PDF generation via templates. The platform emphasizes automation, consistency, and speed for content creation, enabling teams to scale visual assets across channels with programmable modifications.
Key Capabilities
- Generate images, videos, and PDFs via a single API
- Multi-image generation and video generation APIs for bulk workflows
- Template library for consistent branding and layouts
- Modifications system to update text and media within templates (e.g., title, headline)
- Integrations with Zapier, Airtable, Forms, URLs, WordPress, and more
- Demos and interactive tools to visualize results before production
- Enterprise options and scalable infrastructure
How It Works
- Create or select a Bannerbear template (image, video, or PDF).
- Call the API with a TEMPLATE_ID and a modifications payload to customize text, images, or other fields.
- Retrieve the generated asset (image/video/PDF) and use it in your marketing channels or automation flows.
Example (JavaScript/Pseudo):
- Initialize the client:
const bb = new Bannerbear()
- Create an image with a modification:
const image = await bb.create_image(TEMPLATE_ID, { modifications: [{ name: "title", text: MY_TITLE }] })
- Another example:
const image = await bb.create_image(TEMPLATE_ID, { modifications: [{ name: "headline", text: "Hello world!" }] })
Integrations & Workflows
- Zapier: Automate asset creation in response to events (e.g., new CMS post, new form submission)
- Airtable: Trigger image generation from Airtable actions or records
- Forms/URLs/WordPress: Generate assets for landing pages, promos, and blog thumbnails
- Demos and Free Tools: Explore multiple ways to generate images and videos with templates and integrations
Use Cases
- Social media banners and hero images
- Product and e-commerce visuals
- Open Graph images for links and previews
- PDFs for marketing collateral generated on demand
- Real-time generation for campaigns and launch assets
Safety and Compliance
- Ensure you have rights to used assets and branding in templates.
- Use generated visuals in accordance with platform policies and legal guidelines.
Core Features
- API-first approach for image, video, and PDF generation
- Template-based generation to ensure brand consistency
- On-the-fly text and media modifications via a simple payload
- Multi-image and multi-channel generation capabilities
- Integrations with Zapier, Airtable, Forms, URLs, WordPress
- Interactive demos and free tools to preview assets
- Enterprise and scalable infrastructure options