BluePear

BLUE PEAR MARKETING – Brand Protection & Tracking Tool is an AI-powered brand protection platform designed to monitor branded search results, detect brand bidding, ad hijacking, and trademark abuse, and provide evidence-based reports to sanction violators. It continuously monitors branded search queries across device types and regions, offering real-time alerts, customizable reports, and practical guidance for digital marketing teams, affiliates, and PPC managers. The solution emphasizes rapid threat detection, ROI protection, and streamlined investigative workflows for brand safety in search advertising.

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How it works

1. Monitor branded search queries 24/7 across all GEOs and devices.
2. Detect violations such as brand bidding, affiliate fraud, cloaking, and trademark abuse.
3. Collect ad data, affiliate links, SERP screenshots, and landing pages into a personal account.
4. Generate customized reports with evidence to sanction violators.
5. Provide real-time alerts to enable quick decision making.
6. Access case studies and success stories to understand impact and best practices.

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Use Cases

• Digital Marketing Managers: Protect brand SERP spend and improve campaign integrity.
• Affiliate Marketing Managers: Identify rogue affiliates and prevent branded traffic leakage.
• Paid Search Managers / Media Buyers: Detect fraudulent PPC activity and optimize budgets.
• E-commerce, Travel & Ticketing, Pharma, Health & Beauty: Safeguard brand presence across industries.
• Marketing Agencies: Deliver brand protection services to clients with auditable evidence.

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How to Use BluePear

1. Sign up for a free trial.
2. Configure monitored brands, regions, and device types.
3. Let BluePear crawl branded searches and collect evidence.
4. Review alerts, generate reports, and take action against violators.

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Safety and Legal Considerations

• Use evidence to enforce brand protection policies and comply with advertising regulations.
• Ensure proper authorization before taking action against affiliates or competitors.

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Core Features

• 24/7 monitoring of branded search queries across all GEOs and devices
• AI-powered detection of brand bidding, ad hijacking, and trademark abuse
• Real-time alerts for rapid decision making
• Evidence gathering: ads data, affiliate links, SERP screenshots, landing pages
• Customizable, auditable reports for sanctions and disputes
• Case studies and success stories for proven approaches
• Free trial availability to evaluate the platform
• Role-based access for Digital Marketing, Affiliate Managers, and Paid Search teams
• Support for various industries (E-commerce, Travel, Pharma, Health & Beauty) and agencies