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Boutiq

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Marketing & Advertising

Introduction

AI-powered virtual personal shopping platform.

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Boutiq Product Information

Boutiq – AI-powered 1:1 Video Clienteling for Shopify is an eCommerce augmentation tool that brings the personal, high-touch shopping experience online. It enables Shopify stores to schedule and conduct live video conversations between shoppers and brand teams, transforming CX from a cost center into a revenue-driving channel. Boutiq blends human interaction with AI-powered sales tools to increase conversion, average order value (AOV), and customer lifetime value (LTV) while delivering a more personalized shopping journey across online and offline touchpoints.

How Boutiq Works

  1. Schedule or start a video chat: Shoppers on a Shopify store can initiate or book a one-to-one video session with the merchant team.
  2. Personalized, brand-specific experience: Sales teams engage customers in real time with on-brand product demonstrations, styled recommendations, and contextual advice.
  3. Omni-channel integration: Boutiq brings the physical showroom experience online, maintaining continuity across discovery, showrooming, and checkout.
  4. GenAI-powered tools (where enabled): Leverage AI capabilities to assist with product suggestions, scripting, or data-driven insights to enhance conversations while preserving the human touch.
  5. Conversion-driven outcomes: The goal is higher conversion rates, improved AOV, reduced returns, and stronger brand value.

Key Benefits

  • High-touch online experience that mirrors in-store service
  • Increased conversion, AOV, and LTV for omnichannel retailers
  • Flexible, human-led clienteling model suitable for scale
  • Ability to transform CX teams from cost centers to revenue generators
  • Brand-specific, sales-oriented dataset powering GenAI tools for smarter interactions

Features

  • 1:1 video clienteling for Shopify stores
  • Schedule and start video chats directly within the store
  • Personal, on-brand product demonstrations and recommendations
  • GenAI-powered tools to assist sales teams (where enabled)
  • Omni-channel support to connect online and offline experiences
  • Conversion optimization, AOV/LTV uplift, and fewer returns
  • Easy onboarding with a focus on human-to-human interactions
  • Availability for demos and a free trial on Shopify
  • Brand-focused data to fuel personalized experiences
  • Seamless integration with Shopify App Store

Why Boutiq matters

Boutiq reintroduces the human touch to online shopping, addressing the gap between digital storefronts and the personal service customers expect. By combining one-to-one video clienteling with AI-assisted insights, Boutiq helps merchants build stronger relationships, deliver contextual guidance, and drive measurable business outcomes without sacrificing the warmth of in-store interactions.

How to Use Boutiq on Shopify

  1. Install the Boutiq app from the Shopify App Store.
  2. Schedule a demo or start a free trial to explore 1:1 video clienteling.
  3. Connect shoppers with your sales team for live video consultations.
  4. Leverage AI tools to enhance conversations and recommendations while maintaining a human-centric approach.

Safety and Compliance

  • Use for legitimate customer service and sales purposes.
  • Ensure customer consent for video communication where required by policy.
  • Follow Shopify’s terms and data privacy guidelines for stored conversations and data handling.