Branded

Branded Research (now Dynata) – Audience API Access & Quality Intelligence

Branded Research has been acquired by Dynata. It combines AI-powered quality controls with advanced audience sampling to deliver authentic participant insights. The platform complements big data by capturing attitudes, emotions, and motivations to provide a 360-degree view of your consumers. It offers automated API access to custom audiences, real-time recruitment, and AI-verified responses to ensure high data quality across qualitative and quantitative research methods.

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How it helps

• Access a diverse, AI-verified audience across 100+ segments and industries to recruit for surveys, webcam studies, and other research formats.
• Capture emotions, motivations, values, and aspirations to enrich insights.
• Real-time programmatic API access to connect with the right participants when you need them.
• AI-backed quality checks to screen out faulty responses and reduce fraud, delivering more reliable results.

Audience Segments (sample of available targets)

• Millennial homeowners
• Tech-savvy Baby Boomers
• LGBTQ+ parents
• New vehicle buyers
• Hispanic Gen Z
• Expectant mothers
• Luxury travelers
• 201,800+ people (and more by industry and demographic profile)

How to connect with the right insights

1. Create your research: Define objectives and research methods (surveys, webcam studies, emotions, etc.). Use your own tools or Dynata’s platform.
2. Access your niche audience: Dynata’s advanced algorithms route the most qualified participants into your study quickly and efficiently using strategic recruitment and granular profiling.
3. Insights to innovate: AI-vetted insights help you make informed, profit-driven decisions with frontline quality assurances to prevent fraud.

How to use the API

• Automated API access to your custom audience for real-time recruitment.
• Seamless integration with your existing research tooling or third-party services.
• Leverage AI to collect emotions and motivations for richer data.

Safety and Quality Considerations

• AI-driven quality checks help remove poor actors and fraudulent responses with high accuracy.
• Emphasis on safeguarding data quality and providing reliable, actionable insights for decision-making.

Core Capabilities

• Real-time API access to custom audiences
• 100+ consumer segments and industries for targeted recruitment
• AI-enabled quality verification of participant responses
• Emotional and motivational data capture for deeper insights
• Qualitative and quantitative research support (surveys, webcam studies, etc.)
• Dynamic, granular audience profiling for precise targeting
• Compatibility with your research tools and third-party services
• Fraud prevention and data integrity guarantees

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How it works (summary)

• Define target audience criteria and research design.
• Use the API to recruit qualified participants in real-time.
• Collect responses and enrich with AI-derived emotional and motivational context.
• Review AI-vetted insights to drive product development, marketing, and strategy.