Breadcrumbs

Breadcrumbs: Enterprise-Grade Lead Scoring for Everyone is a revenue acceleration platform that turns your data into predictive lead scores and actionable insights, empowering sales and marketing teams to optimize the funnel across Acquisition, Expansion, Retention, and more. It provides no-code model creation, transparent scoring, and multi-model experimentation, designed to work with any GTM strategy (sales-led, product-led, or hybrid). The platform emphasizes speed, accessibility, and collaboration, enabling teams to build, test, and iterate multiple lead-scoring models across unlimited workspaces and models. It also offers native data connections and a powerful Copilot assistant to generate modeling suggestions in seconds, while keeping users in full control over their scoring decisions and data governance.

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How Breadcrumbs Works

1. Copilot-assisted model creation: Create your first lead-scoring model in seconds with Breadcrumbs Copilot, which analyzes your data and suggests a model. You can modify anytime while maintaining simplicity and speed.
2. 3-Click Lead Scoring Model Creation: Rapid setup to deploy data-driven scores with minimal configuration.
3. Full access to the Scoring Engine: Explore, customize, and run everything from a single platform to optimize multiple revenue levers.
4. No-code connectors: Integrate data from your existing tech stack without requiring developer resources.
5. Visualize and interpret scores: See which attributes drive scores, with transparent predictors and explanation features.
6. Multi-model, multi-workspace capability: Build, test, and iterate multiple scoring models for different channels or segments.

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Why Breadcrumbs Helps Your Revenue

• Elevates lead scoring from a single score to a suite of predictive models that cover all stages of the funnel.
• Enables sales and marketing alignment through objective, data-driven scoring insights.
• Provides deep visibility into why a lead scored as hot, enabling informed selling actions.
• Supports any GTM strategy and adapts to your organizational structure (PLG, hybrid, etc.).
• Delivers fast time-to-value with a COPILOT-driven modeling experience and no-code data integration.

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How to Use Breadcrumbs

• Connect your data sources via no-code connectors from your GTM stack.
• Use Copilot to generate an initial lead-scoring model based on your data.
• Inspect the model’s predictive attributes, adjust features, and validate hypotheses.
• Run multiple models across unlimited workspaces to compare performance and outcomes.
• Deploy scoring to feed marketing automation, sales routing, and lifecycle campaigns.

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Features and Capabilities

• 3-Click Lead Scoring Model Creation for rapid deployment
• Completely Transparent and Customizable scoring engine
• Full access to Breadcrumbs Scoring Engine for advanced tuning
• No-code data connectors to integrate with existing GTM stack
• Visualizations and explainability for trust and adoption
• Multi-model, multi-workspace support for Acquisition, Expansion, Retention, etc.
• Machine-learning powered insights with comparator and hypothesis testing
• Pipeline-ready scoring for routing to sales and marketing systems
• Co-dynamic lead scoring and revenue-focused analytics
• Native integration with core GTM benchmarks and dashboards

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Safety and Compliance Considerations

• Use for legitimate revenue optimization with consented data.
• Ensure data governance and privacy policies are followed when sharing scores across teams.

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Core Benefits

• Accelerates revenue growth by optimizing which leads to prioritize.
• Increases Marketing Qualified Leads (MQL) to Opportunities (Opp) conversion.
• Supports collaboration between Sales and Marketing with objective scoring data.
• Provides a scalable, governance-friendly framework for lead scoring across teams.