Brella Product Information

Brella | Event platform | Event app | Matchmaking & Networking

Brella is an all-in-one event platform and event app designed to facilitate meaningful meetings, networking, and attendee engagement for in-person, virtual, and hybrid events. It combines a sleek, brand-aligned UI with AI-powered matchmaking, robust sponsorship opportunities, and a flexible integration framework to create a cohesive attendee journey from registration to post-event insights.


Overview

  • Built for meaningful meetings with a focus on high meeting acceptance rates and targeted lead generation for attendees and sponsors.
  • Customizable brand extension through white-labeled event apps and configurable onboarding/content experiences.
  • Seamless integration with your tech stack via native integrations, REST APIs, and managed integration services.
  • 9.5/10 NPS-driven consultative service to maximize event success and ROI.
  • Supports multiple event formats (virtual, physical, hybrid) with a unified experience across channels.

How It Works

  1. Create or import your event data and branding to align Brella with your event identity.
  2. Set up onboarding, schedules, sessions, and attendee profiles to tailor matchmaking and content.
  3. Enable AI-powered matchmaking for 1-1 or group meetings, sponsor lead generation, and real-time networking.
  4. Use lead scanning, meeting ratings, and analytics to measure engagement and ROI.
  5. Integrate with your registration, onsite services, and other tools via APIs and native integrations.

Features and Capabilities

  • AI-powered matchmaking for targeted networking
  • 1-1 and group meetings with meeting ratings and lead scanning
  • Custom onboarding and multi-layout schedules
  • White-labeled event apps and branded attendee experiences
  • Sponsor booths, sponsor matchmaking, and AI-powered prospecting
  • 500+ integrations, embeddable widgets, webhooks, and REST API
  • Content, sessions & schedule management with multi-track design
  • Attendee experience tools: mapping, floor plans, announcements, and emails
  • Access control with user groups and rules for sponsors/attendees
  • Branding customization: colors, logos, onboarding, and visuals
  • Behavioral analytics: attendee intents, sponsorship data, market insights
  • Customer success management and 24/7 support
  • Data-driven insights: meeting and engagement metrics, analytics, and reports
  • Cross-platform accessibility: native iOS/Android apps, web app, widgets, sponsor/admin portals

How to Use Brella

  1. Sign in and set up your event branding and onboarding flow.
  2. Configure sessions, tracks, and content; define attendee profiles and goals.
  3. Enable AI matchmaking and sponsor features; customize meeting formats (1-1, group).
  4. Manage registrations, on-site integrations, and real-time communications (emails/announcements).
  5. Monitor engagement via dashboards, ratings, and analytics; iterate to improve ROI.

Safety and Compliance

  • Brella emphasizes secure integrations and data handling through managed integrations and standard APIs. Follow your organization’s data policies when using attendee data and analytics.

Core Features

  • AI-powered matchmaking for high-quality meetings
  • 1-1 and group meetings with lead scanning and ratings
  • White-labeled, customizable event app
  • Sponsor matchmaking and lead generation capabilities
  • 500+ integrations with native and embeddable options
  • Comprehensive content, sessions, and scheduling tools
  • Attendee mapping, floor plans, and personalized announcements
  • Access control and attendee segmentation for targeted experiences
  • Rich branding options and onboarding customization
  • Behavioral analytics and sponsorship performance insights
  • Dedicated customer success and 24/7 support

Why Choose Brella

  • Best-in-class networking with proven ROI and targeted lead generation
  • Seamless integration with your tech stack and on-site services
  • Consultative onboarding and ongoing support to maximize event outcomes
  • Brand-aligned, user-friendly design to elevate attendee experience

Resources & Support

  • Apps & device support: Native iOS/Android apps, Web app, embeddable widgets, Admin & Sponsor portals
  • Support: Full end-user and technical support, comprehensive help center
  • Content & insights: Data, analytics, and success stories to guide optimization

Brand & Availability

Brella is the leading event platform trusted by global conferences and exhibitions to power relevant content, quality networking, and revenue opportunities. 2025 Brella Ltd, Inc. All rights reserved.