CALA

Mercer (formerly CALA): AI-Powered Tools for Fashion

Mercer is the rebranding of CALA, now positioned as the industry-leading fashion platform that unifies design, development, production, and logistics. With a renewed emphasis on AI-powered design tools, Mercer aims to streamline creative workflows and centralize the entire design process for independent designers and fashion houses.

• Platform purpose: Unify critical fashion workflow stages into a single, collaborative environment.
• Target users: Independent designers, small studios, and fashion houses seeking to optimize production and design efficiency.
• Core value: Centralized design process with AI-assisted tools to accelerate creativity and bring collections to market faster.
• Access: Login required to access the CALA/Mercer account and its AI-powered design features.

How to Use Mercer (formerly CALA)

1. Login to your Mercer account. Access the unified design and workflow tools from your dashboard.
2. Create or import a project. Start a new collection, upload specs, mood boards, fabric notes, and technical designs.
3. Leverage AI-powered design tools. Use AI features to streamline sketching, pattern generation, fabric recommendations, and development tasks.
4. Collaborate and manage workflows. Coordinate with teammates, assign tasks, track progress, and centralize development notes.
5. Connect production and logistics. Link tech packs to suppliers, manage production timelines, and monitor delivery statuses.
6. Review and iterate. Use built-in previews and AI-assisted suggestions to refine designs before prototyping.

Features and Capabilities

• AI-powered design tools to accelerate sketches, patterns, and fabric suggestions
• Unified platform covering design, development, production, and logistics
• Centralized project management and collaboration for teams
• Tech pack creation and linkage to suppliers and production schedules
• End-to-end workflow optimization from concept to delivery
• Access control and secure login for individual designers and teams
• Cloud-based environment with centralized assets, notes, and version history

How It Works

• Access a single dashboard that combines design ideation, pattern tooling, material recommendations, and production planning.
• AI assists with initializing designs, generating pattern options, and proposing practical fabric choices aligned with your collection goals.
• Centralized data keeps designs, specs, and timelines in one place, reducing miscommunication and delays.

Safety and Legal Considerations

• Ensure you have proper rights to all uploaded materials and intellectual property for collaboration and production.

Core Features

• AI-powered design tools for faster ideation and pattern generation
• Unified platform for design, development, production, and logistics
• Centralized project management with collaboration features
• Integrated tech packs linked to suppliers and production schedules
• End-to-end workflow optimization from concept to delivery
• Secure login and access control for teams
• Cloud-based asset management with version history