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Cargo

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Marketing & Advertising

Introduction

Cargo is a CDP for sales teams, providing access to qualified accounts.

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Cargo Product Information

Cargo is a product orchestration platform designed to build AI-powered go-to-market workflows that drive revenue. It acts as a single hub to aggregate, enrich, and sync golden records to your CRM at the right time, enabling revenue teams to automate and optimize GTM operations across Marketing, Sales, and Customer Success.

Overview

Cargo provides end-to-end GTM workflow orchestration, data enrichment and scoring, lead routing, and AI-assisted selling capabilities. It emphasizes fast impact, ease of integration with 50+ revenue providers, and a focus on enabling growth teams, RevOps, and sales reps to work more efficiently by reducing admin time and prioritizing high-value activities.

How Cargo Works

  1. Orchestrate GTM workflows from one centralized hub that connects marketing, sales, and customer success activities.
  2. Aggregate and enrich data to produce golden records suitable for CRM and downstream tools.
  3. Score, assign, and route leads to the right owners at the right moments to accelerate conversions.
  4. Leverage AI workflows to boost sales efficiency and automate routine tasks.
  5. Leverage native integrations with 50+ revenue providers to fit into your existing tech stack.

What Can You Implement with Cargo?

  • Dynamic segmentation and audience building in minutes.
  • AI-powered workflows that assist sales reps and optimize outreach.
  • Revenue orchestration playbooks to standardize and speed up GTM processes.
  • Integration and unification of data across your stack for accurate insights.
  • Automated outbound administration to free up reps for selling.

Who Benefits

  • Growth teams: Automate outbound admin and let reps focus on selling.
  • RevOps teams: Orchestrate go-to-market operations from a single hub.
  • Sales reps: Focus on the accounts that matter, empowered by AI and improved routing.
  • Companies seeking to synchronize 50+ revenue providers and maintain data integrity across systems.

Social Proof

Essential, Innovative, Indispensable. Cargo helps teams accelerate projects from ideation to execution and delivers tangible results quickly.

Core Features

  • Single hub for GTM orchestration across Marketing, Sales, and Customer Success
  • Data aggregation, enrichment, and synchronization to CRM at the right time
  • Lead scoring, routing, and assignment to optimize rep productivity
  • AI-powered sales workflows and automation to boost efficiency
  • Extensive native integrations (50+ revenue providers)
  • Dynamic segmentation and audience building
  • Revenue orchestration playbooks to standardize GTM processes
  • Visibility into workflow activities and impact through reporting
  • Security and governance aligned with enterprise concerns