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Community Hub

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Marketing & Advertising

Introduction

Automate community marketing with AI.

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Community Hub Product Information

MadMen AI by Sesame Labs is an AI-powered marketing platform designed to help you create and manage high-performing ad campaigns. By identifying characteristics of top-performing ads, MadMen AI aims to produce ad creatives that consistently reach top-quartile performance, enabling data-driven marketing at scale.

How MadMen AI Works

  • Analyzes historical ad data to extract patterns associated with high performance.
  • Generates new ad creatives and variants tuned to those performance characteristics.
  • Facilitates end-to-end campaign management, aiming to optimize ad effectiveness across channels.
  • Built to support community-driven growth and on-chain conversion strategies through its ecosystem.

Use Cases

  • Rapid creation of high-converting ad creatives for campaigns.
  • Data-informed optimization of ad copy, visuals, and targeting characteristics.
  • Scalable management of multi-campaign ad programs with emphasis on performance benchmarks.

About the Team and Backing

  • Co-founders: Vinay Jain and Aman Jain, seasoned veterans with experience at Meta, Twitter, WhatsApp, and more.
  • Backed by investors including Patron, Wing, Samsung, Balaji, and others.
  • Team members hail from organizations such as Meta, Twitter, Nvidia, and WhatsApp, reflecting a strong foundation in AI and marketing technology.

How to Get Started

  1. Reach out via the MadMen AI Community Hub or the Sesame Labs site.
  2. Learn how the platform identifies high-performing ad traits and how it can generate optimized ad creatives for your campaigns.
  3. Start creating, testing, and iterating on ads with automated insights and recommendations.

Safety and Privacy Considerations

  • As with any marketing automation tool, ensure compliance with platform policies and applicable advertising regulations when deploying generated creatives.
  • Respect user privacy and data handling guidelines when using historical campaign data for model training.

Core Features

  • AI-powered analysis of high-performing ad characteristics
  • Automated generation of ad creatives optimized for top-quartile performance
  • End-to-end campaign management and optimization capabilities
  • Data-driven insights to guide creative and targeting decisions
  • Scalable solution designed for marketing teams and organizations
  • Strong industry pedigree with experienced founders and notable investors