Culture Counter
Open siteBusiness Research
Introduction
Free tool to measure and improve workplace culture.
Culture Counter Product Information
Culture Counter is a culture measurement tool that lets organizations quantify their workplace culture. It combines a brief survey, an ultra-powerful dashboard, and detailed demographic/firmographic insights to reveal how employees experience and demonstrate culture across the organization.
How to Use Culture Counter
- Take the quick survey. A lightweight survey clocking in at under 3 minutes to capture cultural signals.
- Review the dashboard. Access real-time, comprehensive insights from company-wide culture down to specific team dynamics, with demographic and group-level breakdowns.
- Act on insights. Use data-driven recommendations and AI-enabled insights to drive targeted improvements in culture and performance.
Curious how Culture Counter can transform your culture? Fill out the form to request a demo or sign up.
What It Measures
- Workplace Culture = Behavior. Culture is defined as the emotional experience created within the organization, not perks or “high-fives per day.”
- Measures 10 key behaviors and attributes that directly impact how people show up at work and drive team success and a high-performance culture.
- Attributes include: Inclusion, Forgiveness, Empathy, Empowerment, Vulnerability, Trust, Mindsets, Attitudes, Communication, Psychological Safety.
- Data validity is science-backed and grounded in a framework that provides scenario-based, actionable insights beyond traditional engagement surveys.
Why It’s Different
- NPS-based measurement adapted for employees to gauge how well the workplace culture supports and empowers them.
- Real-time insights across 10 culture attributes with data-driven recommendations.
- Comprehensive group filtering to analyze culture by demographics, firmographics, or other segments.
- Confidential feedback to ensure honest input and participation.
- Advanced AI insights for deeper analysis and actionable opportunities.
How It Works
- Survey: Simple, fast survey completed by employees.
- Dashboard: A unified view showing organization-wide culture and team-specific dynamics.
- Insights: AI-driven and data-backed recommendations tailored to your results.
Safety and Privacy
- Responses are confidential to encourage honest feedback.
- Data is used to generate actionable insights for improving culture and outcomes.
Core Features
- Ultra-fast, under-3-minute survey
- Real-time dashboard from company to team level
- 10 key culture attributes with data-driven recommendations
- Demographic and firmographic filtering for deep insights
- AI-driven analytics for deep, actionable insights
- NPS-based measurement adapted for employees
- Confidential feedback mechanism
- Quick setup to get started in minutes
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