Dazzle

Dazzle is an AI-powered search agent designed for PR teams to match stories with the most relevant journalists in real time, providing live insights to maximize coverage. It focuses on creating smarter media lists, rapid journalist discovery, and collaborative outreach for agencies and brands.

How Dazzle Helps You

• Describe your story and let AI do the research for you
• Build targeted media lists quickly and collaborate with your team
• Access up-to-date journalist details, publication profiles, and outlet information
• Find podcast opportunities and other PR touchpoints
• Use real-time data to tailor pitches and improve campaign relevance

Why PR Pros Choose Dazzle

• Real-time journalist matching based on current coverage and interests
• Currency and accuracy: live data rather than static databases
• Collaborative lists to coordinate outreach across teams
• AI-assisted research to save time and improve pitch quality

How It Works

• Enter your story details and PR goals
• Dazzle searches for journalists, outlets, and relevant podcast opportunities
• Retrieve journalist beats, contact details, article summaries, and intel
• Build and refine shared media lists for coordinated outreach
• Craft pitches leveraging insider intel to capture attention

Safety and Best Practices

• Use for legitimate, transparent outreach and compliant PR practices
• Respect journalist preferences and do not engage in spamming or misrepresentation

Core Features

• Media lists: smart, real-time media lists tailored to your story
• Journalist search: find journalists, outlets, and podcast opportunities
• Dazz AI agent: chat-based, context-aware PR research assistant
• Collaboration: share and coordinate lists with teams
• Real-time data: up-to-date journalist details and beats
• Campaign tailoring: tailored pitches informed by AI insights