Deeto

Deeto Customer Marketing Platform (Deeto Core / Deeto 360 / Deeto Live Solutions) is a comprehensive customer marketing platform designed to help organizations capture customer knowledge and experiences and turn them into actionable insights. The platform aims to grow your business by turning customers into advocates who accelerate sales, inform product decisions, and enrich marketing and support content. It emphasizes ease of use, rapid value, and scalable referral and advocacy programs that harness user-generated content across knowledge hubs, case studies, references, and sentiment data.

How it works

1. Capture customer knowledge: Invite customers to share feedback, success stories, quotes, case studies, and references.
2. Centralize assets: Store generated content in a unified Knowledge Hub for marketing, sales, product, and customer success use.
3. Turn customers into advocates: Enable easy onboarding of customers to participate in reference calls, reviews, and testimonials.
4. Leverage content across teams: Use UGC for case studies, references for sales, product insights, and sentiment data for CS.
5. Measure impact: Track ROI, content generation, and engagement metrics to optimize programs.

Use Cases

• Build and manage customer advocacy programs
• Collect and publish customer stories, quotes, and references
• Accelerate sales cycles by connecting prospects with current customers
• Generate user reviews and feedback for product strategy
• Create scalable content for marketing, sales, and CS initiatives

Why Deeto

• Simple, scalable customer advocacy and reference management
• AI-powered efficiency in content generation and workflow automation
• Easy onboarding for customers to contribute and opt-in
• Centralized hub for marketing assets, case studies, references, and insights
• Demonstrated impact on engagement, content generation, lead quality, and win rates

Feature List

• Centralized Knowledge Hub for UGC, case studies, references, and insights
• Easy customer onboarding and opt-in for participation
• AI-powered content generation and efficiency improvements
• Content generation, sharing, and live sharing workflows
• Referral and affiliation program management
• ROI tracking and analytics to measure program success
• Scalable reference and case study management
• Seamless integration across Sales, Marketing, Product, and CS teams
• Self-serve content creation and asset generation for teams
• Privacy-conscious data handling and consent management