Ello

Ello Reading Coach App (Kindergarten to 3rd Grade) is an AI-powered, kid-facing reading partner designed to listen, teach, and adapt to your child, turning reading into an engaging, personalized learning journey. It targets early elementary readers and is built around decodable books, adaptive coaching, and a science-backed approach to reading development. The platform emphasizes a supportive, game-like experience with progress rewards and a focus on independent reading skills.

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How It Works

1. Adaptive Learn technology powers the coaching to respond to each child like a 1:1 instructor.
2. Ello listens to your child read aloud (optional audio data), provides real-time support and gentle corrections, and adapts book difficulty accordingly.
3. The library consists of decodable, turn-taking, and storytime books aligned with the Science of Reading.
4. As children complete quests, Ello surfaces progressively challenging content and unlocks new material.

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Plans and Pricing

• Monthly Plan: 7-day free trial, then $14.99/month
• Annual Plan: Save 25% (billed as one yearly subscription)
• Ello Access (discount for eligible households): $0.99/month after verification (SNAP/EBT and other programs eligible)

What’s included:

• Full app access with Adaptive Learn-powered coaching
• Library of decodable books
• Digital rewards for progress
• Up to 3 reader profiles

Books and Reading Levels

• Decodable books designed to reinforce phonics and decoding
• Turn-taking books to practice listening and response
• Storytime books for creativity and expression
• Automatic level adjustment based on answers to a quick onboarding questionnaire
• Ability to adjust reading level manually if needed

How Ello Personalizes Learning

• Reading level adapts as your child progresses
• Books stay accessible after unlocking, so reading at the same level later remains easy
• Reading level adjustments can be made any time to suit growth or comfort
• A non-competitive, growth-mindset approach with rewards to boost motivation

Data, Privacy, and Security

• Data collection is optional and opt-in; you can choose to allow processing of your child’s reading audio to enhance real-time support
• Progress data and anonymized usage data are collected to improve the product
• No advertising within the app
• Data is protected with industry-standard encryption and security measures
• Ello does not sell user data

Eligibility, Devices, and Availability

• Designed for iOS devices (iPhone/iPad, iOS 14+). Not currently available on Android, tablets running non-iOS, or desktop platforms
• Suitable for ages roughly 4–8, depending on decoding ability
• Up to 3 profiles per subscription

About the Team and Research Basis

• Developed with input from literacy experts, reading specialists, educators, and child psychologists
• Grounded in the Science of Reading and phonics-based instruction
• Advisors include professionals from academia and industry in education and AI

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Safety and Recommendations

• Ello is intended as a reading support tool, not a replacement for formal reading instruction
• Use as directed, with adult involvement as needed for younger or struggling readers
• For dyslexia or special needs, Ello provides explicit phonics-based coaching as a supplemental resource

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Core Features

• Adaptive 1:1-style coaching powered by Adaptive Learn technology
• Decodable e-books and a diverse library aligned to the Science of Reading
• Real-time audio support and gentle corrective feedback
• Quests and rewards to sustain engagement and motivation
• Auto-adjusting reading levels with manual override options
• Turn-taking, decodable, and storytime book formats
• Up to 3 reader profiles per account
• Data privacy: optional data sharing, no ads, and strong security
• Availability on iOS devices with ongoing library updates and new content

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How to Get Started

1. Choose a plan (monthly or annual) or apply for Ello Access if eligible
2. Create up to 3 reader profiles and start with onboarding questions to estimate reading level
3. Pick a quest to begin reading, tap words for Ello’s help when needed, and track progress through rewards
4. Adjust reading level as your child progresses or if you want a different challenge

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Notes

• Ello emphasizes a positive, encouraging approach to reading with a focus on building confidence and a love of reading through consistent practice.
• For support, you can reach out via [email protected] or the provided contact channels in the app.