ExactScience

ExactScience is a scalable AI-enabled rank tracking platform designed for SEOs to monitor and analyze search engine rankings across multiple domains and keywords. It emphasizes data-agnostic, context-rich SERP insights that go beyond traditional top-10 tracking, incorporating features like featured snippets, ads, device-specific contexts, and full HTML/JSON data extraction.

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Key Value Proposition

• AI-enhanced rank intelligence to deliver nuanced content relevance insights at scale
• One dashboard to manage rankings across all of your domains and brands
• Cost-efficient keyword tracking with a simple credit-based model
• Context-rich SERP data that includes ads, featured snippets, and device-specific views
• Immediate alerting and integrations to support timely optimization decisions

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What It Does

• Tracks organic rankings with context: absolute position on page, presence of ads, featured snippets, and other SERP features
• Supports enterprise-scale keyword tracking (claims capability to handle over 100,000,000 keywords daily)
• Lets you upload historical data and track ranking evolution over time
• Combines with additional metrics like search volume, CPC bids, and competitive indices to guide SEO strategy
• Enables tagging of keywords to organize data by site, topic, or buyer journey stage
• Allows customizable data refresh frequency (from every 15 minutes to daily)
• Integrates with Google Search Console data to validate rankings and surface CTR/Impressions by keyword and URL
• Exports data in CSV format for compatibility with preferred analytics tools
• Provides alerting (including Slack) for major rank changes

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How It Works

1. Track one or more keywords across multiple domains and competitors
2. Pull SERP data with context (including devices and SERP features) to form a comprehensive ranking picture
3. Normalize and blend data from diverse sources to deliver consistent insights
4. Use historical data and tags to identify trends and opportunities or to report progress to stakeholders

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Use Cases

• Enterprises managing multiple brands competing for the same keywords
• Agencies tracking client portfolios with consolidated views
• Teams needing deeper SERP context beyond pure ranking positions
• Data-driven SEO strategies informed by combined ranking, search volume, and competitive metrics

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Safety and Privacy Considerations

• Designed for enterprise SEO workflows; ensure data handling complies with internal policies when integrating external data sources

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Core Features

• AI-enabled rank intelligence for scalable insights
• Unified dashboard for multiple brands/domains
• Simple keyword credit model (per keyword, regardless of domains)
• Absolute rank tracking with SERP context (ads, featured snippets, device contexts)
• History import and trend analysis
• Supplemental metrics (search volume, CPC, competitive index)
• Keyword tagging and segmentation
• Flexible data refresh frequencies (from minutes to daily)
• GSC integration for data validation and enhanced insights
• CSV export for interoperability with tools
• Slack alerts for major rank changes