Eyrene - Your Digital Merchandising

Eyrene provides an AI-powered digital merchandising platform designed to optimize in-store execution using mobile image recognition. It enables real-time recognition of products, price tags, promos, equipment, and POS materials without manual input and without requiring internet connectivity. The platform targets both large brands and local challengers, offering a tailored solution and long-term partnership opportunities.

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What it is

Eyrene is a comprehensive digital merchandising platform that combines mobile image recognition, KPI tracking, a web portal, dashboards, integrations, and professional services to improve shelf presence, accuracy, and efficiency across field teams.

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Key Capabilities

• Mobile Image Recognition: Real-time product and POS material recognition on Android and iOS, optimized for budget devices; works offline without internet access.
• KPI Engine: Calculates industry-standard KPIs (SOS, OSA, OOS, brand blocks, planogram compliance) and supports unlimited custom KPIs via Professional Services.
• Web Portal: Enterprise-grade portal for data visibility and control over stores, routes, tasks, visits, photos, products, rules, and settings.
• BI Dashboards: PowerBI Embedded-based dashboards for data aggregation and visualization; no separate PowerBI license required.
• Integrations and API: Rich integrations with REST, SQL, ESB, file exchange; supports server-server, mobile-server, and mobile-mobile scenarios; whitelabel options available.
• Superviser Mobile App: Real-time updates for supervisors, remote monitoring of visits, photos, results, and ad-hoc task management.
• Professional Services: Customizations, tailored deployments, budget-friendly timelines, and high-quality delivery.
• Technical Support: SLA-backed support with English-language assistance and multiple channels.

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How It Works

• Mobile image recognition scans stores to identify products, prices, promos, and materials.
• KPI Engine processes image data to compute actionable metrics for field teams and headquarters.
• Web Portal and BI dashboards provide real-time visibility and control over audits, routes, and store execution.
• Integrations and APIs enable seamless data exchange with existing IT landscapes.

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What Most Customers Achieve

• High ROI with improved in-store execution and efficiency.
• 5-10% sales increase from improved shelf presence and efficiency.
• 40-60% reduced audit time versus manual shelf audits.
• Up to 4x lower overall costs than competing image recognition solutions.
• 3–5x lower shelf restocking costs due to reduced human error and minimized OOS.
• Rapid deployment: fully operational in 2–4 weeks.

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Pricing Model

• Simple per-visit pricing starting at $0.19 per visit with no hidden costs.
• Per-user pricing and unlimited images/users included in the package.
• Includes product training, default BI dashboards, all integrations, performance and uptime SLAs, and customer support.

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What Customers Say

• Notable quotes highlight accuracy, speed, scalability, and transparency in project rollouts for large brands (e.g., PepsiCo, Nestlé, Henkel).

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How to Get Started

• Book a product demo to see Eyrene in action and understand how it fits your in-store strategy.

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Core Features

• Real-time mobile image recognition for products, prices, promos, and POS materials
• Works offline with Android and iOS; optimized for budget devices
• KPI Engine with SOS, OSA, OOS, planogram compliance, brand blocks, and customizable KPIs
• Web Portal for stores, routes, tasks, visits, and media management
• BI Dashboards using PowerBI Embedded; no extra license required
• Rich integrations and open APIs (REST, SQL, ESB, file exchange)
• Superviser Mode for real-time supervision and task control
• Professional Services for customization and tailored deployment
• Technical support with SLA and multiple support channels
• Per-visit pricing model with predictable budgeting