fforward

fforward is shutting down. Over the past year, we've built fforward to solve problems for an incredible group of customers, but we weren't able to gain the traction needed to extend our runway. As a result, new signups have been disabled and the service will shut down with immediate effect.

Operational details:

• New signups have been disabled.
• We will reach out to annual-plan customers to issue refunds.
• Existing customers will have access to their fforward accounts and support via our Slack group until Wednesday, July 31.

Gratitude:

• Thank you to our investors for believing in the team and the mission.
• Thank you to advisors, mentors, colleagues, and everyone who participated in discovery interviews for sharing your stories of product discovery.
• Thank you to our customers for your trust, time, feedback, bug reports, and feature requests.

What’s next:

• Building fforward provided a rich learning experience, including over 275 discovery interviews and immersion in the world of generative AI.
• We plan to apply those learnings to new opportunities and ventures.
• If you need assistance with generative AI and product development, we’re open to discussing full-time roles and contract opportunities in areas such as product engineering, product design, research and continuous discovery, product management, and product marketing.
• For inquiries, contact: [email protected]

How to Reach Us

• Existing customers: continue to access support via Slack through the shutdown date.
• New opportunities and inquiries: email the founders at [email protected]

Why This Matters

fforward explored how teams solve customer problems using generative AI and product engineering, delivering actionable insights and product strategies despite the shutdown.

Important Notice

This announcement reflects the current status of fforward and is intended for customers, investors, and partners who engaged with the service during its operation.

• Generative AI and product engineering consulting services
• Product design, research and continuous discovery, product management, and product marketing support
• Discovery interviews and customer insight gathering at scale
• Guidance on AI-enabled product strategy and development
• Flexible full-time and contract opportunities for collaboration
• Customer refunds processing for annual plans