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Firework

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Marketing & Advertising

Introduction

Future of video commerce & shoppable videos.

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Firework Product Information

Firework | Video Commerce is a comprehensive AI-powered video commerce platform that enables brands to connect digital and physical storefronts through interactive video experiences. It offers a suite of products and solutions designed to boost engagement, conversions, and GMV by delivering personalized, shoppable video content across multiple touchpoints.

Overview

Firework provides AI-assisted selling experiences including 1:1 video assistance, shoppable video, video showrooms, and video chat to connect shoppers with brand experts. The platform emphasizes enterprise-grade infrastructure, data privacy, and faster website performance, backed by case studies and a global network of partners and customers.

How it Works

  • Deploy AI-powered video components (Assistant, Showroom, Shoppable Video, Chat) across websites, apps, and emails.
  • Curate interactive, shoppable video experiences tailored to audiences by industry and buyer intent.
  • Analyze performance data and optimize for higher conversions and engagement across channels.

Features & Tools

  • 1:1 Video Assistant: AI sales assistant provides tailored recommendations and anticipates customer needs.
  • Video Showroom: 24/7 virtual showroom connecting digital and physical store experiences.
  • 1:1 Video Chat: Real-time video conversations between shoppers and brand experts.
  • Shoppable Video: Immersive videos with embedded product interactions to drive purchases.
  • Long Video: Narrative-driven videos to build brand loyalty.
  • AI Solutions: AI-powered capabilities to unlock advanced commerce features.
  • Global video infrastructure: 132 network locations with enterprise-grade security and low latency.
  • Compliance & Privacy: SOC 2, ADA compliance, EU-US data privacy certifications; 100% EU-U.S. data privacy compliance.
  • Performance: Optimized for faster load times and higher engagement; 31% faster than competing platforms in speed benchmarks.
  • End-to-end Services: Content production, talent/hosts, planning, production, and real-time monitoring.
  • Use-case Playbooks & Playbooks Library: Industry-specific strategies, benchmarks, and transformation plans.
  • Data & Analytics: Weekly data reviews and optimization guidance.
  • Integrations & Platforms: Supports website, mobile apps, email, landing pages, product pages, and Shop/App integrations.

Solutions by Audience / Industry

  • Enterprise: Bring in-store experience and human connection online.
  • Small Business: Engage and convert audiences with interactive video experiences.
  • Automotive, Beauty, Grocery, Consumer Electronics, Fashion, Home: Industry-specific video commerce playbooks and templates.

Pricing & Resources

  • Pricing resources, blog, events, case studies, and playbooks available to learn tips and trends in video commerce.
  • Case studies highlight increases in engagement, conversions, and order value.

Why Firework

  • AI-powered video solutions that drive higher conversions, engagement, and GMV.
  • Global, secure, and compliant infrastructure designed for large brands and retailers.
  • End-to-end capabilities from strategy and content creation to production and optimization.

Partners & Adoption

  • Trusted by 500+ retailers and leading brands; global team with multiple offices.
  • Notable financial and industry recognition, including Frost & Sullivan Award.

Core Benefits

  • Increase purchase conversions through interactive, shoppable video experiences.
  • Accelerate time-to-value with ready-to-use playbooks and templates.
  • Deliver consistent, privacy-conscious experiences across web, email, and mobile apps.

What’s Included

  • 1:1 Video Assistant for personalized selling.
  • Shoppable Video across product pages and media.
  • Video Showroom for omnichannel presence.
  • 1:1 Virtual Chat to connect shoppers with brand experts.
  • Long-form video for storytelling and loyalty.
  • AI-powered solutions for future-ready commerce.
  • Global, compliant video infrastructure with high reliability.
  • End-to-end production services and talent management.
  • Industry-specific playbooks and data-driven optimization.