Firstup

Firstup Platform — Workforce Orchestration and Intelligent Communication

Firstup is a leading platform for workforce orchestration that enables organizations to reach and engage every worker with personalized, timely communications and automated journey experiences at scale. The platform focuses on turning strategic intent into measurable employee activation through intelligent, data-driven messaging and guided journeys across the entire employee lifecycle.

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How it works

1. Build a precise audience: in seconds, create target segments by role, location, behavior, and more—no technical skills required.
2. Deliver personalized journeys: automate communications and experiences that proactively align, engage, and activate the workforce without manual effort.
3. Orchestrate at scale: deploy end-to-end journeys that move employees smoothly through processes, updates, and changes.
4. Measure impact in real time: track opens, clicks, actions, and outcomes to prove ROI and continuously optimize.

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Platform Overview

• Smarter way to engage your workforce with intelligent, personalized communications.
• Journey Orchestration: automate personalized employee journeys at scale.
• Integrations: Connect Firstup to any environment and systems.
• Security and Infrastructure: designed to keep data safe.

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Why Firstup (Key Value Propositions)

• Personalize employee experiences at scale without increasing workload.
• Create highly targeted audiences and tailor content to each employee path.
• Transform fragmented messaging into orchestrated journeys that drive action and business outcomes.
• Real-time analytics demonstrate impact and ROI for stakeholders.

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Solutions by Role

• C-Suite: Close the gap between strategy and execution; accelerate value from strategic investments; reduce operational inefficiencies; align execution with the organizational vision; mitigate compliance risks through automated governance.
• HR: Activate every step of the employee journey; move stalled HR processes to completion; boost new hire productivity; guide employees through critical transitions; improve benefits enrollment completion.
• Communications (Comms): Elevate communications to drive action; personalize experiences without adding workload; identify which messages drive measurable action; transform communications into strategic enablement; accelerate strategy through targeted activation.
• IT: Orchestrate seamless digital employee experiences; accelerate software adoption and utilization; guide employees through system transitions and updates; improve security and compliance completion.

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Solutions and Use Cases

• Firstup for ServiceNow: streamline service management with personalized employee communications.
• Firstup for Microsoft: enhance employee experiences and boost productivity.
• Firstup for Workday: extend Workday to create more personalized and timely employee experiences.

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Customer Impact (Selected Case Highlights)

• Hyper-personalized communications for frontline roles (e.g., pilots, tech ops, regional targeting).
• Data-driven onboarding and onboarding optimization.
• Just-in-time training and content consumption that ties to business outcomes.
• Reduced noise and increased engagement through data-informed messaging.

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Content & Resources

• EX Content Library: templates, guides, and ebooks.
• Demo Library: video demos and product walkthroughs.
• Maturity Model Assessment: evaluate employee communications maturity.
• Blog, Thought Leadership, and Events: updated insights and industry perspectives.

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How to Get Started

• Explore the interactive Journey Orchestration tour.
• Request a live demonstration to see personalized journeys in action.
• Review customer stories to understand real-world impact.

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Core Features

• Purpose-built for workforce orchestration and intelligent communication at scale
• Journey orchestration to automate personalized employee experiences
• Real-time audience building with no technical coding required
• Deep integration capabilities with major platforms (e.g., ServiceNow, Microsoft, Workday) and other environments
• Robust analytics to track opens, clicks, actions, and ROI
• Security-first design to protect data and governance
• Industry and role-specific templates and content libraries
• Flexible deployment options and pricing to fit enterprise needs

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Platform Highlights

• Integrations: Connect Firstup to any environment and workflow
• Security & Infrastructure: enterprise-grade safeguards
• Pricing: scalable plans for organizations of varying sizes
• Content Library: EX resources, templates, and demos to accelerate adoption