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Four/Four

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Research & Data Analysis

Introduction

Capture customer voice, analyze data, gain actionable insights.

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Four/Four Product Information

Four/Four is a data-driven platform designed to extract real-time customer insights from recorded calls and integrate them into product, sales, marketing, and customer success workflows. It helps teams identify trends, prioritize opportunities, and align efforts by turning customer feedback into actionable strategies.

Overview

Four/Four enables teams to listen to conversations, surface themes and patterns in real time, and connect insights to existing tooling such as Jira, Productboard, CRM, and marketing systems. It emphasizes faster decision-making, improved alignment, and revenue growth through smarter use of customer data.

Use Cases

  • Product

  • Product Feedback analysis: Real-time understanding of customer input with Jira and Productboard integrations.

  • Product Feature prioritisation: Translate insights into strategic priorities for features that matter.

  • Product Customization management: Identify common customizations to shape features and improve market fit.

  • Product Idea validation: Validate ideas with customer insights.

  • Product Interview recording: Automatically capture every customer interaction.

  • Product User research planning: Use insights to plan high-quality interviews.

  • Marketing

  • Market segmentation: Understand pains and needs of market segments.

  • Tailored marketing content: Generate content blending brand voice with customer voice.

  • Case study creation: Craft case studies using customer history and context.

  • Adwords validation: Validate Adwords strategy with customer voice.

  • Sales

  • Outbound message personalisation: Craft messages that resonate with prospects.

  • Predictive insights for cold prospects: Data-driven engagement strategies.

  • Auto-populate CRM: Keep CRM updated from conversations.

  • Customer Success

  • Tailored enablement: Provide personalized resources to help customers achieve goals.

  • Customer overview: Unified view for handovers and issue escalation.

  • Hypercare support: Proactive, efficient customer support.

Integrations

Four/Four connects with a wide range of tools to codify and act on customer insights, including but not limited to:

  • Jira, Productboard, Salesforce, HubSpot, Zapier, Gong, Jiminny, Zoom, Salesloft, Fireflies.ai, Outreach, Chorus, Zendesk, Intercom, Service Cloud, Microsoft 365, Microsoft Teams, Google Workspace, Google Meet, PowerBI, REST API, and more.
  • It supports data import/export and workflow automation to fit existing tech stacks.

Pricing

  • AI Analyst: £99 / month (meeting notetaker and trend monitoring)
  • AI Analyst + Recording: £199 / month
  • Enterprise and custom terms available on request; free trial available.

How It Works

  • Automatically capture customer conversations and extract actionable insights.
  • Integrate with your product, marketing, sales, and support tooling to translate insights into prioritized actions.
  • Use predictive and trend analyses to stay ahead of market changes and optimize strategy.

Safety and Compliance

  • Designed for enterprise teams with a focus on enabling smarter decisions while maintaining data-driven workflow integrity. (Note: Users should ensure compliance with applicable privacy and consent requirements when recording and analyzing customer interactions.)

Core Features

  • Real-time customer insights extraction from recorded conversations
  • Seamless integrations with Jira, Productboard, Salesforce, HubSpot, and more
  • Product, Sales, Marketing, and Customer Success use-case coverage
  • Feature prioritisation and idea validation from customer feedback
  • Automated interview recording and planning for user research
  • CRM auto-population and workflow automation
  • AI-powered content generation for marketing assets and case studies
  • Market segmentation and tailored messaging generation
  • Customizable dashboards and reporting across teams
  • REST API and developer tools for custom integrations

Getting Started

  • Sign up for a two-week trial to access processing of conversations and cases.
  • Connect your preferred tools and start converting conversations into prioritized business actions.
  • Explore case studies and customer success stories for how teams have leveraged predictive insights to engage proactively and adapt offerings.