Freshenup.io

FreshenUp.io – Programmatic updates for your old WP posts is a WordPress plugin that automatically refreshes and expands existing blog content using AI, helping you keep posts current and improve SEO without losing your original voice. It targets old posts based on user-defined rules, updates them with natural expansions, and preserves author style while ensuring search engines see fresh, relevant information. The solution integrates directly in WordPress, requires an OpenAI API key, and offers a transparent, controllable 3-step process for content updates.

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How FreshenUp Works

1. Install and connect: Install the FreshenUp WordPress plugin and enter your OpenAI API key.
2. Set prompts & targeting: Create prompts to define how posts should be updated, and filter which posts to update by categories, authors, and post types.
3. Review or automate: Approve updates before publishing, or enable fully automatic updates on a schedule. You can view changes side-by-side with the original content before deciding.

What FreshenUp Does

• Programmatic updates: Weekly prompts update old posts to stay current with the latest information and context.
• Natural content expansion: 20%–50% new content per article, depending on the prompt and article.
• Deeper insights: Updates explore related subjects to add value beyond the original post.
• Preserved writing style: The tool analyzes narrative and structure to maintain the author’s voice throughout updates.

What FreshenUp Doesn’t Do

• No full article creation from scratch. It updates existing content rather than generating new articles.
• No fixed word counts. Updates scale to preserve quality and natural flow.
• No generic AI phrasing. The output avoids clichéd or artificial language.

3-Step Process

• Enter your OpenAI API key and connect to OpenAI
• Set prompts to target specific article types and define how much extra content to add
• Approve changes or let updates run automatically; compare original vs updated content side-by-side

How Costs Work

• OpenAI API costs are billed separately based on usage. You provide an OpenAI key and FreshenUp estimates costs via a calculator.
• Pricing tiers within FreshenUp cover licenses for 1 Site, 3 Sites, or 10 Sites, with monthly billing options and a free trial.

Supported Languages & Platform

• Plugin interface is in English; content on your site can be in any language and will be checked for proper localization within updates.
• Exclusively a WordPress plugin (standalone version and multi-platform compatibility are under consideration for the future).

FAQs (Key Highlights)

• Automatic updates: Yes, after setup you can run prompts on a schedule; you may approve updates or publish automatically.
• What happens if you cancel: Your updates remain in your WordPress database; prompts stop updating posts.
• Localization: The tool checks for localization to match writing style and grammar with the original content.
• Costs: API usage plus the plugin subscription; you use OpenAI credits for per-article updates.

Start Fresh with FreshenUp

Start a 7-day free trial to see how updated, natural-sounding content can improve engagement and search rankings without compromising your unique voice.

Pricing

• 1 Site License: $99/month (All Features for 1 Site)
• 3 Site License: $199/month (Most Popular – All Features for 3 Sites)
• 10 Site License: $399/month (All Features for 10 Sites)

Security & Ownership

• Content and updates are stored in your WordPress database; you retain ownership of your content even after cancellation.
• The solution emphasizes non-disruptive updates to existing articles and avoids bulk-generating AI-only content to aid search engine friendliness.

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Use Cases

• Keep evergreen posts up to date with current data and developments
• Expand existing topics with deeper insights while maintaining your voice
• Scale content maintenance across multiple posts/sites with scheduled prompts

Core Features

• Programmatic updates of old posts on a schedule
• Natural content expansion (20–50% extra content)
• Deeper topic exploration within updated posts
• Preservation of author writing style
• Fine-grained targeting by categories, authors, and post types
• WordPress plugin – seamless integration
• Optional automated publishing with review workflow
• Cost visibility via an API usage calculator