Gastrograph.ai

Gastrograph AI is an AI-powered platform designed to help consumer packaged goods (CPG) companies optimize products and enter new markets by leveraging the world’s largest sensory database. It provides real-time, data-driven insights to shorten time-to-market and improve product-market fit across flavors, textures, and aroma profiles. The platform emphasizes measurable predictions across global regions, enabling tailored product development and market adaptation.

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Overview

• Purpose: Optimize and develop food & beverage products for consistent market wins.
• Core value: Reduces development costs and time by delivering trustworthy, actionable insights derived from extensive sensory data.
• Target users: CPG brands, product developers, R&D teams, marketing teams seeking data-backed flavor and format decisions.

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How It Works

1. Leverage Gastrograph AI’s predictive models trained on a vast sensory database to forecast consumer preferences by market, demographics, and product attributes.
2. Input product concepts or existing formulations to receive predicted acceptance across regions and consumer segments.
3. Use insights to fine-tune flavors, textures, and aroma profiles, optimize for specific markets, and guide development iterations.
4. Make data-driven go/no-go decisions for new products or market expansions, reducing reliance on costly real-world testing.

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Why Gastrograph? Why Now

• AI-first approach with continuous learning from the world’s largest sensory dataset.
• Helps brands create breakthrough products or optimize existing ones for diverse markets.
• Enables faster, more cost-efficient product development and market adaptation.

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Use Cases

• Develop New Products: Customize formulations to align with preferred flavors, textures, and aromas.
• Enter New Markets: Adapt products to match regional consumer preferences and cultural nuances.
• Optimize Existing Products: Identify opportunities to adjust formulation in response to shifting tastes.
• Data-Driven Marketing & Sales: Leverage predictions to strengthen positioning and messaging.

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Measurable Results

• Global reach: 35+ countries for location-specific predictions.
• Scale: 2+ billion data points across diverse food and beverage categories.
• Demographics: Targetable by gender, age, smoking habits, taste experience, etc.
• Predictive Intelligence: Models of flavor, texture, and aroma preferences worldwide.
• Data augmentation: Predictions improve with more projects; reuse data from a single product sample.

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Core Features

• Global, data-driven product and market insights from a large sensory database
• Real-time predictions of consumer preferences by country, region, and demographics
• Customizable product development guidance for flavors, textures, and aromas
• New product development support and market-entry optimization
• Optimization of existing products in line with evolving consumer tastes
• Measurable, data-backed marketing and sales impact
• Scalable data utilization with fewer samples required per project
• Ability to reuse data from a single product to inform multiple decisions
• Country- and region-specific recommendations for flavor and formulation