GenAIssance

Connected-Stories is the next generation Creative Management Platform powered by AI solutions. It enables advertisers and brands to create unconventional, hyper-personalized content at scale across all channels using multimodal GenAI technology. The platform features Leo, a conversational marketing specialist that refines target audiences, crafts resonant narratives, and engineers prompts for images and copy generation, ensuring engaging content throughout the funnel from awareness to conversion. It emphasizes data-driven optimization, safety, sustainability, and brand ownership of proprietary data.

Key Capabilities

• Generative, dynamically personalized creative content across channels
• Conversational interface (Leo) for audience refinement, narrative development, and prompt engineering
• Real-time optimization through the PersonifAI decisioning module, analyzing hundreds of signals to tailor experiences in the moment
• In-depth, mix of traditional and advanced analytics for granular content performance insights
• Actionable recommendations by industry, publisher, and engagement metrics
• Strong emphasis on safety, sustainability, and brand data ownership
• Eco-friendly practices and technologies to minimize environmental footprint
• Control over content and information creation with privacy-focused safeguards

How It Works

1. Leverage GenAI-powered creative generation to produce unconventional, personalized assets at scale.
2. Use Leo to refine audiences and tailor narratives and prompts for images and copy.
3. Rely on PersonifAI for real-time optimization to maximize impact across the funnel.
4. Access actionable analytics and recommendations to inform marketing and advertising strategies.
5. Maintain brand integrity and data ownership while benefiting from AI-driven efficiencies.

Feature Highlights

• Generative, dynamic personalization across all channels
• Conversational marketing assistant (Leo) for audience refinement and prompt engineering
• Real-time optimization with predictive AI (PersonifAI)
• Comprehensive analytics with actionable recommendations
• Brand-safe, privacy-conscious data handling and ownership
• Sustainability-focused design and eco-friendly practices
• Easy scalability for campaigns and creatives across multiple formats