Generative AI: An Executive Guide

Generative AI: An Executive Guide is a comprehensive primer designed for organisations to understand and practically apply large language models (LLMs) and generative AI. It presents a clear, structured overview aligned with fast-paced executive decision-making, featuring market context, real-world use cases, strategic frameworks, risk considerations, and an action plan for deployment. The guide is available as an ebook ($249) and an instant 84-slide presentation, with a 30-day money-back guarantee. It targets C-level executives, senior managers, entrepreneurs, investors, and teams responsible for AI strategy across sectors.

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What’s inside

• Market overview and value chain of generative AI
• Real-use cases across industries and functional areas
• Cheat-sheets and jargon-busting one-pagers on key terms
• Change management guidance to prepare teams for AI-driven disruption
• Action plan with steps to deploy LLMs effectively in your organisation
• Industry case studies and practical insights from deploying generative AI today
• Comprehensive Q&A prompts and team-facing considerations by department
• Personal productivity and organisational productivity enhancements via AI
• Risk and safety considerations with mitigations
• Bonus templates, prompts, and cautionary notes for executives

Who should read this

• C-Level executives and senior managers responsible for AI strategy
• Private, public, and third-sector organisations
• Entrepreneurs, startup and scale-up leaders, investors, and analysts
• Teams seeking practical guidance to move from theory to implementation quickly

How it helps you

• Provides a fast, 30-minute read to grasp fundamentals and decision-relevant insights
• Clarifies the AI value-chain and where your organisation fits
• Delivers concrete deployment guidance and industry-ready case studies
• Helps you communicate with stakeholders using jargon-free explanations and actionable prompts

Key concepts covered

• Fundamentals of generative AI and LLMs in real-world settings
• Market dynamics, competitive landscape, and growth trajectories
• The Generative AI value chain and business model implications
• Techniques for working with LLMs to boost organisational productivity
• Personal and organisational productivity enhancements through AI
• Risk management, ethics, and safety considerations
• Checklist of critical questions by department for executives
• Industry-specific insights and case studies

How to use the guide

1. Read for core concepts and market context to align leadership on strategy.
2. Review industry case studies relevant to your sector.
3. Use the cheat-sheets to communicate terminology with your team.
4. Leverage the change management and action plan sections to design governance and deployment.
5. Apply the prompts and templates to start practical experiments in your organisation.

Pricing and access

• Buy the guide now: $349 (digital) or $249 + VAT (discounted/standard offer) with instant download
• Includes 84-slide presentation (PDF) and comprehensive contents
• 30-day money-back guarantee

About the authors

• Sam Gilbert: Affiliated researcher at the Bennett Institute for Public Policy, Cambridge; author of AI-related works; former CMO at ManyPets
• Ankur Shah: Entrepreneur and advisor with a track record in adtech, e-commerce, and AI-driven ventures

Safety and ethics

• Emphasises responsible AI adoption, risk assessment, and governance to mitigate ethical and operational risks
• Provides cautions on hype, over-reliance on AI, and the importance of human oversight

What you get

• A complete, practical playbook to understand, justify, and deploy generative AI technologies in your organisation
• Tools to communicate value, plan implementation, and measure impact

Core Features

• Clear executive-level primer on Gen AI and LLMs
• Market overview, value chain, and deployment playbooks
• Real-world industry case studies and prompts/templates
• Change management guidance and risk/safety framework
• Actionable plan with steps to move from strategy to execution
• 84-slide presentation for leadership briefings
• 30-day money-back guarantee and instant digital access