Getty Images

Getty Images Creative Content and AI Generator is a comprehensive royalty-free media platform offering extensive libraries of images, videos, illustrations, and vectors, along with an AI-powered image generation capability. The platform provides access to millions of premium, high-quality assets across numerous genres (news, fashion, entertainment, architecture, business, education, etc.) and formats (4K, HD, vector files, illustrations, and more). It emphasizes exclusive and trend-driven content, editorial and specialized collections, and a range of tools to manage, customize, and license media for commercial use. The AI Generator enables transforming text into commercially safe, licensable images, with options for modification and brand customization. The platform also includes business-focused features like Premium Access, Custom Content, and Media Manager to streamline licensing, storage, and distribution of brand assets.

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How Getty Images AI Generator and Media Platform Works

1. Explore and search assets. Browse millions of royalty-free images, videos, illustrations, and vectors across varied categories and trends.
2. AI-generated content. Use the AI Generator to convert descriptive text into new, licensable images or to modify existing images for brand alignment.
3. Customization and branding. Generate brand-consistent imagery via custom AI models using your company files, ensuring cohesive visuals.
4. Licensing and delivery. Access commercial licenses tailored to usage needs; manage assets via the Platform’s tools.
5. Media management. Organize, control, distribute, and measure digital assets with Media Manager; track rights and usage.

Core Content Categories

• Royalty-free images, photographs, and visual material across Architecture, Business and Finance, Education, Family, Fashion and Beauty, Fitness and Health, and more.
• Creative videos and editorial video content, including 4K and HD footage.
• Illustrations and vectors in diverse styles, including concept art, backgrounds, icons, textures, and branded visuals.
• Music and editorial collections that accompany visual assets.

AI Generator and Customization Overview

• Generate new, commercially safe images from text prompts that are ready for licensing.
• Modify existing images by adding, removing, or replacing elements within Getty Images’ creative library.
• Create customized AI models using your company files to produce on-brand visual content at scale.

How It Works

• Upload prompts or existing media; leverage AI to generate/modify assets.
• Apply brand guidelines via custom AI models for consistent visuals.
• License generated and edited assets with Getty Images’ licensing options.
• Use Media Manager to store, organize, and distribute assets; collaborate with teams.

Safety and Legal Considerations

• Ensure all generated content complies with licensing terms and brand usage rights.
• Respect editorial and licensed content restrictions when integrating AI-generated elements with existing media.

Key Benefits

• Access to millions of high-quality, diverse assets across multiple formats.
• AI-powered generation and modification to rapidly create on-brand visuals.
• Brand customization through custom AI models.
• Streamlined licensing, storage, and distribution with Media Manager.
• Premium and editorial collections for authentic, trend-aligned visuals.

Core Features

• Extensive library of royalty-free images, videos, illustrations, and vectors
• AI Generator to create new images from text and modify existing assets
• Custom AI models built from your brand assets
• Editorial and premium content with exclusive material
• 4K and HD video availability
• Broad category coverage (architecture, business, education, fashion, etc.)
• Licensing options for commercial use
• Media Manager for asset organization, rights management, and distribution
• Brand-safe, licensable output suitable for campaigns and products
• Access to music and editorial media to accompany visuals