Dig - Social Video Intelligence Platform
Dig is a Video-First social video intelligence platform designed for brands to monitor, understand, and act on what’s happening across billions of videos worldwide. It provides global coverage, in-video analysis, narrative extraction, real-time reporting, and actionable response tools to protect brand health, seize opportunities, and outsmart competition.
How It Works
- Video-First collection: Dig analyzes more than 90% of Social Video across all channels to see what’s happening to your brand at scale.
- In-video analysis: Decodes every detail inside video content — spoken words, visuals, products, captions, and more.
- Narrative extraction: Groups clips to surface current and emerging narratives, filtering noise to track positive and negative themes.
- Reporting & alerts: Provides real-time visibility into what’s happening to your brand and enables timely actions.
What’s Happening to Your Brand on Social Video?
- Real-time visibility into brand mentions, trends, and narratives across billions of videos.
- Ability to detect damaging viral narratives and respond before they escalate.
- Tools to identify disinformation, fake news, smear attempts, and coordinated campaigns.
- Detection of executive reputation risks and deep fakes, with capability to expose fabrications and take control.
- Early identification of sensitive information leaks to halt spread.
Real-Time Alerts & Impact
- REAL-TIME ALERTS: Immediate notifications on emerging vulnerable narratives, leaks, and disinformation trends.
- IMPACT SCORING: Daily metrics to measure damage and contribution across narratives, users, and posts.
- RESPONSE MANAGEMENT: Efficient tools for counter-narrative suggestions, automated takedowns, and strategic response planning.
You’ll Get With Video-First Intelligence
- Seize opportunities, amplify wins, outsmart competitors, and leverage customer voices to improve products and build loyalty.
- Product Intelligence: Analyze product complaints by demographics and benchmark against competitors.
- Brand Intelligence: Measure and benchmark brand perception and health against industry indicators.
- Content Intelligence: Assess impact and traction of narratives across social platforms.
- Influencer Intelligence: Identify and evaluate influencers based on alignment with brand, product, and values.
Why Video-First?
Text-based tools can miss the actual content of videos — Dig captures what’s shown, spoken, felt, claimed, who’s speaking, and how trends truly evolve. With billions of videos, it’s essential to monitor in real time to stay ahead of crises and opportunities.
Who Is This For?
- Communications Executives: Stay ahead of viral crises and measure real impact.
- Consumer Insights Teams: Unlock focus-group-level insights at scale in real time.
- Brand Managers: Continuously monitor brand health and perception.
- Social Media Teams: Measure campaign impact across social video and optimize strategy for key audiences.
Ready to Get a Grip on Social Video?
Get a demo and start monitoring with a Video-First approach.
Core Features
- Global coverage of billions of social videos with 90%+ channel reach
- In-video analysis of spoken words, visuals, products, and captions
- Narrative extraction to surface current and emerging themes
- Real-time alerts for emerging narratives, leaks, and disinformation
- Impact scoring with comprehensive daily metrics across narratives, users, and posts
- Response management tools for counter-narratives, takedowns, and strategy
- Product, Brand, Content, and Influencer Intelligence modules
- Video-First monitoring suitable for communications, insights, brand, and social teams