Greenbids

Greenbids - AI for better media quality is an AI-powered platform designed to optimize media buying and improve campaign performance while reducing carbon emissions. It operates across Programmatic, Meta, YouTube, and Direct channels, offering plug-and-play integration, transparent optimization logic, and measurable outcomes for advertisers, publishers, and SSPs.

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Overview

• AI-driven media optimization that targets improvements in attention, efficiency, conversions, and sustainability.
• Focused on reducing unnecessary intermediaries and streamlining SSP infrastructure to lower waste and carbon footprint.
• Provides clear, third-party-measurable insights into optimization logic and supply paths.

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How It Works

1. Greenbids applies advanced predictive AI to bids and supply paths across selected channels.
2. It combines campaign goals with predictive signals to act as a smart layer over the buying ecosystem.
3. The platform delivers higher ROAS, lower cost per quality impression, and reduced complexity.

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Use Cases & Beneficiaries

• Media Buyers: Optimizes supply path, improves efficiency, and reduces carbon emissions.
• Publishers: Filters inventory to reduce waste at the publisher level.
• Marketers: Achieves better attention, engagement, and conversions with sustainable media practices.

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Why Greenbids

• Real Performance Gains: Boost attention, engagement, and conversions.
• Plug-and-Play Integration: No need to change platforms or workflows.
• Transparent & Measurable: Full insights into optimization logic and supply paths with third-party measurement partners.
• Proven Outcomes: Higher ROAS, lower cost per quality impression, and reduced complexity.

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Our Unique Solution

• AI Built for Media Buying, Not Just Data Science: Combines predictive algorithms with campaign-specific goals to optimize business results across the buying ecosystem.
• Delivers measurable improvements across attention, efficiency, and conversions while reducing waste and carbon.
• Clear impact metrics across programs, YouTube value chain, and overall media quality.

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Impact Statistics

• +27% media quality and efficiency on average for campaigns.
• -35% reduction of carbon emissions on average for campaigns.
• Approximately 3000 tons of carbon saved every month.

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How to Use Greenbids

• Plug-and-Play: Integrate with existing ad tech stack without major platform changes.
• Configure campaign goals and KPIs to align optimization with business outcomes.
• Monitor performance with transparency: view optimization logic and supply path details, with third-party measurement partners as needed.

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Core Features

• AI-driven media optimization across Programmatic, Meta, YouTube, and Direct channels
• Optimizes bids and supply paths to improve attention, efficiency, and conversions
• Reduces unnecessary middlemen and streamlines SSP infrastructure
• Inventory filtering to reduce waste at the publisher level (up to 64% reported reduction)
• Transparent optimization logic with third-party measurement integration
• Plug-and-Play integration requiring no major workflow changes
• Measurable outcomes: higher ROAS, lower cost per quality impression, reduced complexity
• Sustainability focus: significant reductions in carbon emissions
• Broad applicability for Agencies, Advertisers, Publishers, SSPs, Adtech Platforms, Partners