Gupshup

Gupshup - Conversational tools for customer engagement

Gupshup is a comprehensive conversational engagement platform that enables businesses to engage with customers across commerce, marketing, and support use-cases. It offers multi-channel messaging, AI-powered agents, and industry-specific solutions to streamline the customer lifecycle from awareness to conversion and service.

Key capabilities include unified multi-channel communication, AI agents and templates, campaign management, analytics, and enterprise-grade security. Gupshup supports channels such as WhatsApp, SMS, RCS, Viber, Voice, Instagram, Web & App, Telegram, and more, enabling scalable, personalized conversations across global markets.

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How it Works

1. Choose channels and touchpoints. Connect WhatsApp, SMS, RCS, Viber, Telegram, Instagram, Web & App, and other channels.
2. Leverage AI agents or human-assisted flows. Deploy AI Agents from the library or build custom conversations using the Conversation Studio.
3. Design campaigns and journeys. Use Campaign Manager to orchestrate multi-step conversations, automate workflows, and run click-to-chat ads.
4. Personalize experiences. Use unified customer profiles to tailor messages and recommendations.
5. Measure and optimize. Track engagement metrics, conversions, and support outcomes to improve ROI.

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Use Cases

• Conversational Marketing: Lead generation, product discovery, and personalized promotions.
• Conversational Commerce: Guided shopping, orders, and post-purchase support across channels.
• Conversational Support: Self-serve help, ticket routing, and agent-assisted assistance.
• Industry-specific solutions: BFSI, Food & Beverage, Retail/eCommerce, Healthcare, Gaming, Advertising, Real Estate, Travel & Hospitality, Education, Media, Government, and more.

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Core Offerings

• AI Agents: Ready-to-use and customizable AI agents for automation at scale.
• AI Agent Library: Reusable agents for common intents and workflows.
• Multi-Channel Messaging: Send/receive rich media and texts across WhatsApp, SMS, RCS, Viber, Voice, Instagram, Web & App, Telegram, and more.
• Campaign Manager: End-to-end campaign and journey orchestration.
• Conversation Studio: Design and deploy conversations with an intuitive interface.
• Personalization: Unified customer profiles to tailor interactions.
• Security & Compliance: Enterprise-grade security to protect data and privacy.
• Analytics & Insights: Monitoring, reporting, and optimization of engagement and ROI.
• Pre-approved WhatsApp Templates: Ready-to-use templates and journeys to accelerate go-to-market.

• Multi-channel orchestration across 30+ channels
• AI Agents ready-made and customizable for various industries
• Conversation Studio for building and testing flows without code
• Campaign Manager to automate journeys and messaging campaigns
• Unified customer profiles for personalized experiences
• Click-to-chat ads and omnichannel advertising support
• Enterprise-grade security and data privacy controls
• Pre-approved WhatsApp templates to speed deployments
• 120B+ conversations annually and 45k+ satisfied customers

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How to Use Gupshup (Overview)

• Connect channels you plan to use (WhatsApp, SMS, RCS, etc.).
• Select or create AI agents for common intents (lead capture, order status, FAQs).
• Build conversations in Conversation Studio or deploy templates.
• Launch campaigns with Campaign Manager and monitor results in the analytics dashboard.
• Scale with omnichannel messaging and automation across regions.

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Safety and Compliance

• Designed for enterprise use with data protection, privacy controls, and regulatory alignment across supported geographies.

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Resources & Community

• Guides, eBooks, blogs, case studies, and webinars to explore conversational strategies and best practices.
• Developer docs and API references for integration and customization.