Infinite Analytics
Open siteResearch & Data Analysis
Introduction
Transforming consumer insights with AI
Infinite Analytics Product Information
SherlockAI: AI-powered Consumer Insights, Location Intelligence, and Marketing Intelligence
SherlockAI is an enterprise-grade AI SaaS platform designed to transform growth strategies through robust consumer insights, location intelligence, and marketing tools. It analyzes online and offline signals from a data pool of 350+ million consumers to help CMOs, VPs/Heads of Marketing, and CSOs in mid-size and Fortune 2000 companies optimize targeting, site selection, cross-channel campaigns, and overall profitability.
Key Value Proposition
- Deep, real-time understanding of audiences to refine targeting and drive engagement and loyalty.
- Cross-channel attribution and optimization to maximize return on ad spend.
- Data-driven site selection and campaign planning to fuel growth and profitability.
- GDPR and CCPA-compliant data practices with privacy-centric design (no PII usage).
How SherlockAI Works
- Aggregates and analyzes consumer signals across geospatial, demographic, mobility, transactional, and app usage data from a broad data ecosystem.
- Builds a single-view of the customer to enable precise audience creation and campaign activation across platforms like Meta and Google.
- Provides monitoring and optimization tools to respond to real-time changes in audience engagement.
- Supports site expansion decisions, marketing campaign launches, pricing, inventory strategies, and product mix optimization.
Core Capabilities
- Consumer Insights: Deep dive into online and offline behaviors to form a comprehensive view of your customers.
- Location Intelligence: Foot traffic, OOH attribution, and competitive intelligence to inform site selection and field operations.
- Marketing Intelligence: Geospatial and psychographic data to guide campaign strategy with offline attribution.
- Site Selection: Analyze trade areas and estimate revenues to underpin expansion decisions.
- Data-As-A-Service: Access datasets on places of interest, visitations, census data, and administrative boundaries.
- Simple, Business-Focused Interface: User-friendly design tailored for business users to blend your data with SherlockAI insights.
- Privacy & Compliance: Built-in GDPR and CCPA compliance; no personally identifiable information (PII) used.
- Audience insights from 350+ million consumers
- Cross-channel marketing planning, execution, and optimization
- Real-time monitoring and optimization of campaigns
- Geospatial, demographic, and behavioral data integration
- Site selection and trade area analysis with revenue estimates
- Data-as-a-Service with diverse datasets
- GDPR/CCPA compliant with no PII handling
- Enterprise-friendly, scalable platform
Use Cases
- Marketing optimization for consumer packaged goods, retail/e-commerce, financial services, hospitality, and more.
- Personalizing customer interactions and improving campaign performance across Meta, Google, and other platforms.
- Strategic site expansion, pricing strategy, inventory management, and revenue optimization.
How to Get Started
- Visit the SherlockAI homepage and schedule a discovery call to discuss your needs.
- Work with the SherlockAI team to tailor a subscription that matches your data requirements, scale, and objectives.
- Deploy and monitor campaigns with ongoing optimization and reporting.
Safety and Legal Considerations
- 100% GDPR and CCPA compliant data practices.
- No reliance on or disclosure of personally identifiable information (PII).
- Transparent usage terms and privacy-focused data handling.