influData Product Information

influData — AI-Powered Influencer Search, Analytics, and Campaign Management

infl uData is a comprehensive influencer marketing platform that helps brands discover, analyze, and manage influencer collaborations across Instagram, TikTok, and YouTube. With AI-driven search, deep audience insights, and real-time monitoring, influData aims to streamline influencer discovery and optimize campaign performance with minimal manual work.


How influData helps you

  • Discover creators at scale: Search over 20 million Instagram, TikTok, and YouTube influencers worldwide using AI prompts or 15+ filters to quickly find brand-fit creators.
  • Rich creator analytics: Access 50+ metrics per influencer to evaluate fit, audience demographics, content quality, and historical campaign performance.
  • Audience insights: Detailed follower demographics and engagement data to tailor targeting and media planning.
  • Real-time monitoring: Track brand mentions, posts, stories, reels, and comments across platforms with sentiment summaries and a dedicated “Shit-Storm Detection" for potential brand risk.
  • Campaign management: Manage your influencer campaigns from discovery to reporting, integrating tracking, reporting, and optimization in one place.
  • Content discovery and prompts: Explore content using AI prompts and search by hashtags, mentions, and captions.
  • Lookalike and audience strategies: Generate lookalike influencer lists and leverage audience overlap to optimize reach and avoid cannibalization.
  • Chrome Extension: View creator insights directly on Instagram without leaving the platform.
  • Proven use cases: See real-world examples from brands and agencies that have leveraged influData to scale influencer programs.

How to use influData

  1. Start your free trial and log in.
  2. Use AI-powered prompts or 15+ filters to discover creators that match your brand and audience.
  3. Review 50+ metrics per influencer to assess fit, engagement quality, and audience demographics.
  4. Build and manage influencer campaigns within influData, including tracking and reporting.
  5. Monitor campaigns in real time and generate insights to optimize ongoing collaborations.

Platforms

  • Instagram
  • TikTok
  • YouTube / YouTube Shorts

Knowledge and Resources

  • Influencer Marketing 101
  • Glossary
  • FAQs
  • Use Cases and Success Stories

Safety and Compliance

  • Data quality and authenticity metrics help you select credible creators.
  • AI-based lookalikes and audience insights support compliant targeting and transparent reporting.

Core Features

  • AI-powered influencer search across 20M creators (Instagram, TikTok, YouTube)
  • 50+ metrics per influencer for rigorous evaluation
  • Audience insights and demographics analysis
  • Real-time tracking of mentions, posts, stories, reels, and engagement
  • Sentiment analysis and “Shit-Storm Detection" for brand safety
  • Campaign management tools for discovery, outreach, and reporting
  • Content discovery via AI prompts, hashtags, mentions, and captions
  • Influencer lookalike builder to generate similar creator lists
  • Audience overlap analysis to optimize reach and avoid cannibalization
  • Chrome extension for on-platform insights
  • Data-driven performance reports for campaigns