inPowered

AI for Your DSP & Native Channels (inPowered AI)

inPowered AI is an optimization platform used by agencies and brands to maximize native and DSP-driven media outcomes. It leverages proprietary post-click engagement data to generate ideal native creative variations and deploys custom bidding models to maximize your chosen KPI, delivering improvements across engagement, leads, conversions, and ROAS. Users maintain creative control by reviewing and approving every variant before it goes live.

---

Overview

• Trusted by leading agencies to boost native advertising performance with uplift potential of 50% to 300% depending on KPI and setup.
• Works across DSPs and native placements, with programmatic activation via PMP or direct DSP integrations.
• Focuses on post-click signals to predict which creative variations will maximize outcomes, reducing reliance on broad audience targeting as cookies phase out.

How It Works

1. Define your desired outcomes (engagement, leads, conversions, ROAS).
2. The AI analyzes post-click engagement data to generate creative variations tailored to those outcomes.
3. Review and approve the variants before deployment.
4. Deploy into your DSP or via PMP for programmatic activation.
5. Monitor performance and iterate with additional variants as needed.

The system uses impression-level data to build predictive models and custom bidding strategies, aiming to maximize the chosen KPI across campaigns and placements.

Use Cases

• Drive traffic with higher engagement rates
• Increase lead generation and conversion rate
• Improve ROAS across native advertising campaigns
• Optimize media efficiency with outcome-driven bidding models

Core Features

• AI-generated native creatives tailored to predefined outcomes
• Custom bidding models trained on impression-level data
• Outcome-driven optimization for engagement, leads, conversions, or ROAS
• Programmatic deployment via PMP or direct DSP integrations
• Human-in-the-loop: review and approve all AI-generated variants before going live
• Cross-campaign learning to improve efficiency over time
• Privacy-conscious use of engagement data to predict outcomes

How to Use inPowered AI

1. Choose your target outcomes and provide campaign context.
2. Let the AI generate multiple creative variants designed to maximize those outcomes.
3. Review variants and approve the ones to deploy.
4. Activate through your DSP or PMP integration and monitor KPI uplift.
5. Iterate with new variants based on performance data.

Safety and Privacy Considerations

• Uses aggregated, post-click engagement data to inform creative variations while enabling client control over approvals.
• Designed to respect privacy standards and adapt to evolving consent and cookie policies.

---

Why Choose inPowered AI

• AI-driven creativity paired with precise bidding models to maximize KPI uplift
• Flexible deployment across DSPs and native channels
• Client controls ensure brand safety and creative compliance
• Proven track record with serious uplift in engagement, leads, conversions, and ROAS