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Ivee

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Marketing & Advertising

Introduction

B2B influencer marketing platform

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Ivee Product Information

Ivee: B2B Influencer Marketing Platform

Ivee is a B2B influencer marketing platform designed to help brands grow revenue, generate leads, and elevate their brand by partnering with industry experts. It emphasizes connecting with qualified B2B thought leaders and streamlining collaboration from discovery through sponsorship and relationship management.

How it works

  1. Find the best creators: Use Ivee's AI-powered search to identify influential B2B opinion leaders across data sources like LinkedIn, YouTube, Substack, and Apple Podcasts. The platform centralizes reach and relevance so you can quickly spot creators aligned with your brand DNA and goals.
  2. Assess engagement and quality: Evaluate creators with data-driven KPIs (engagement rate, performance trends, sponsorship history, etc.) to ensure collaborations reach your target audience and drive outcomes.
  3. Build partnerships: Initiate outreach, negotiate terms, and manage sponsorships through collaborative messaging features. Leverage templates, proposals, and shared documents to accelerate deals.
  4. Activate campaigns: Run demand generation, lead generation, brand awareness, content co-marketing, affiliate programs, and event marketing by engaging top-tier industry experts.
  5. Measure and iterate: Track performance KPIs to optimize partnerships and scale successful influencer collaborations.

Use Cases

  • Demand generation and lead generation through expert co-created content and endorsements.
  • Brand awareness and thought leadership by aligning with recognized industry voices.
  • Content distribution and content co-marketing with trusted creators.
  • Event marketing and live collaborations to amplify reach.
  • Affiliate and sponsorship programs with clearly defined incentives and outcomes.

Why It Matters

Traditional outbound channels are challenged by rising CACs and AI-driven shifts. Ivee helps B2B brands tap into a new revenue channel by partnering with trusted industry experts, enabling transparent, data-driven collaborations that scale efficiently.

Core Features

  • AI-powered search to identify top B2B industry leaders across LinkedIn, YouTube, Substack, and Apple Podcasts
  • Centralized creator discovery aligned with brand DNA and goals
  • Engagement and quality metrics with unique KPIs (beyond follower counts)
  • Collaborative outreach, negotiations, and sponsorship management
  • Sponsorship proposals and asset sharing (PDFs, decks, etc.)
  • Demand generation, lead generation, brand awareness, content distribution, affiliate marketing, and event marketing support
  • Relationship management tooling to streamline emails, Slack threads, and collaboration
  • Performance analytics to optimize campaigns and partnerships

Safety and Usage Notes

  • Use Ivee to identify relevant industry experts and build transparent, consent-based collaborations.
  • Ensure compliance with platform terms and advertising regulations when promoting products or services.