Lately AI

Lately is a comprehensive AI-powered content creation assistant designed for social media marketing. It helps marketing teams, agencies, franchises, and small businesses automate content generation, repurpose existing assets, and orchestrate employee advocacy across large networks. The platform emphasizes speed, consistency, scalability, and performance-driven messaging tuned to a brand’s voice and audience preferences. Lately positions itself as a superior alternative to generic AI writers by optimizing for engagement, reach, and conversions across multiple social channels.

---

How Lately Works

• Ingests existing long-form content (blog posts, white papers, newsletters, podcasts, webinars, etc.) and repurposes it into dozens of channel-appropriate posts, videos, and audio highlights.
• An AI assistant analyzes brand voice, audience signals, and historical performance to craft high-performing social content tailored to each platform.
• Supports scheduling at optimal cadences and times, ensuring steady, scalable publishing across regions and languages.
• Enables employee advocacy by transforming approved content into personalized, compliant posts that employees can share in their own voice.
• Provides analytics and insights to understand what resonates and continually improve content strategy.

Who It's For

• Global enterprises and franchises needing consistent cross-regional messaging.
• Small businesses and agencies aiming to scale social content without proportional headcount.
• Marketing teams seeking to maximize engagement, reach, and revenue from social channels.

Core Capabilities

• AI-powered content writer tailored for social media marketing
• Content repurposing: long-form to dozens of short-form posts, clips, and summaries
• Channel-specific optimization with platform-aware formatting and language
• Automated scheduling and cadence optimization
• Employee advocacy with controlled, brand-consistent sharing in individual voices
• Multi-language support for international teams
• Integrations with major marketing stacks (e.g., HubSpot, Hootsuite, Sprinklr, Salesforce) to streamline workflows

How to Use Lately

1. Import or link existing long-form content (blogs, podcasts, ebooks, newsletters).
2. Let Lately generate a library of channel-optimized posts, reels, clips, and summaries.
3. Review and customize posts in a unified editor, then schedule or publish across platforms.
4. Activate employee advocacy to extend reach through your team, with controls to maintain brand voice.
5. Monitor performance with built-in analytics and iterate content strategy accordingly.

Language and Global Reach

• Lately supports multiple languages (English, Spanish, Italian, Portuguese, Japanese, German, and more).
• Designed for multi-region deployments with consistent brand messaging across markets.

Security and Compliance

• Centralized content governance for brand safety and compliance across employee shares.
• Enterprise-grade controls to manage approvals, publishing rights, and access.

Pricing and Plans

• Available for various business sizes, including enterprise, franchise networks, and small businesses, with options for professional services and integrations.

Why Choose Lately over Generic AI Copywriters

• Focused on social media performance with platform-aware optimization.
• Automates end-to-end content lifecycle from long-form assets to multi-channel posts.
• Scales human effort by leveraging AI-crafted, on-brand content and employee amplification.
• Rich, actionable analytics to drive continuous improvement.

Feature Snapshot

• AI-powered Social Content Writer tailored for social media marketing
• Content repurposing: long-form to dozens of short-form posts, videos, clips, and highlights
• Channel-aware formatting for all major platforms
• Automated scheduling and cadence optimization
• Employee advocacy with branded, compliant, and personalized sharing
• Multi-language support for global teams
• Integrations with HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and more
• Enterprise-ready governance and approvals
• Analytics and insights to optimize performance over time