Lava Metrics

Lava Metrics: Reports You Wish HubSpot Had

Lava Metrics provides a curated collection of essential, data-driven reports that HubSpot often makes cumbersome or impossible to reproduce in spreadsheets. Designed to empower marketing and sales teams to make informed decisions, these reports help you understand deal velocity, pipeline evolution, cycle trends, multi-source data, and performance by salesperson, with clear visualizations and actionable insights.

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How It Works

1. Signup & Connect: Use the form to provide your email, connect the HubSpot account, and start the 30-day trial.
2. Data Sync: Lava Metrics aligns with your live HubSpot data to generate reports.
3. Auto-Update: Reports stay up-to-date automatically as HubSpot data changes.

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Use Cases & Key Reports

• Deal Velocity: Understand how quickly leads progress through marketing nurture and the sales pipeline.
• Historical Pipeline: Capture accurate snapshots to analyze how the pipeline evolves over time.
• Sales Cycle Trends: Monitor cyclic movement of deals through the pipeline.
• Reports Across Datasources: Unify data sources to enable end-to-end analysis.
• Sales Cycle by Sales Person: Assess how long each rep takes to close to optimize coaching and resources.
• Conversion Rates by Sales Person: Track deals owned, won, lost, and open to evaluate performance.
• Goal Setting in HubSpot: Set precise monthly revenue and pipeline targets for marketing-generated numbers.
• Cohort Conversion: Analyze performance of deals created within a specific timeframe.

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How It Helps

• Sheds light on performance gaps and coaching opportunities.
• Enables data-driven decision-making with concrete benchmarks.
• Provides a centralized view across multiple data sources for holistic insights.

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How to Get Started

• Signup Using your HubSpot Account
• Wait ~2 minutes for Lava Metrics to build reports with live data
• Enjoy automatically up-to-date insights and dashboards

Window shopping? Drop your email to stay informed about updates and new reports.

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Core Features

• Direct HubSpot integration with live data
• Comprehensive reports for deal velocity and pipeline health
• Historical pipeline snapshots for trend analysis
• Sales cycle and cohort analyses by salesperson
• Cross-datasource reporting for unified insights
• Customizable goal setting for revenue and pipeline targets
• Automatic data updates without manual refreshes
• 30-day trial with immediate access to built-in reports