Lavender

Lavender: Your Magical AI Email Coach is an email intelligence platform designed for sales teams to accelerate pipeline by optimizing emails. It analyzes, scores, and improves outreach using generative AI, personalization data, and real-time coaching. It integrates with major email and sales platforms, enabling teams to write better emails faster, boost reply rates, and track performance across the organization.

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How it works

1. Install Lavender and connect your email stack (Gmail, Outlook 365, and popular CRMs).
2. Lavender scores each email or template to identify issues that hurt reply rates.
3. The Personalization Assistant surfaces prospect data and suggests personalization angles.
4. Real-time coaching provides suggestions as you compose, and coaching data travels with you across devices and inboxes.
5. Managers can monitor team performance with analytics and ROI insights, coaching where needed.

Lavender emphasizes privacy and security, is SOC2-certified and GDPR-compliant, and offers a free trial with multiple plan options for individuals and teams.

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Core Capabilities

• AI-driven email scoring to identify and fix elements that harm reply rates
• Personalization Assistant surfaces data and tailors suggestions for each recipient
• Real-time coaching and suggestions that adapt as inbox behavior evolves
• Integrations with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong, and more
• Team-level analytics to track performance, ROI, and coaching needs
• Templates, AI-generated copy, and personalized recommendations to accelerate outreach
• Multi-inbox support and seamless collaboration across sales roles
• Privacy-focused: SOC2-certified and GDPR-compliant
• Free trial available; flexible Starter, Individual Pro, Pro plans, and Team/Enterprise options

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Pricing and Availability

• Free trial available with all integrations during the trial period
• Plans include Starter, Individual Pro, Pro (with expanded features), Team/Enterprise options
• Special provisions for students, jobseekers, and bootstrapped entrepreneurs

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Safety and Privacy

• Data privacy is a priority with SOC 2 and GDPR compliance
• Easy onboarding with IT review if required for email provider authentication

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Why teams choose Lavender

• Improves email open and reply rates using data-backed suggestions
• Speeds up email writing with AI recommendations and dynamic personalization
• Provides coaching and measurable insights to elevate overall sales performance