LIFEDATA

LIFEDATA WhatsApp Data Platform & AI for Omnichannel GTM (Go-to-Market) & RevOps is an integrated solution set designed to activate WhatsApp data across enterprise GTM, sales enablement, marketing, and omnichannel operations. It focuses on transforming unstructured WhatsApp data into governed, actionable assets and enabling AI-driven agents and workflows that span the customer journey from acquisition to retention in Retail, B2B, Digital & Ecommerce contexts. The platform emphasizes data governance, AI readiness, and rapid sprint implementations to recover value from WhatsApp data and drive revenue growth.

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Key Use Cases

• WhatsApp Data Strategy: design and implement a data-driven approach to WhatsApp across the organization.
• WhatsApp Rete Vendita (Sales Network): enable AI agents and journeys across field, stores, and partners to accelerate sales.
• WhatsApp Negozi (Stores) & Omnichannel: unify in-store and online interactions for a seamless customer journey.
• Sales Enablement & Marketing on WhatsApp: automate campaigns, loyalty programs, and proactive outreach via WhatsApp.
• WhatsApp Ads & Marketing Automation: integrate with ad campaigns and automated marketing flows.
• Data Governance & AI Readiness: establish data governance (DataOps/AIOps) and Gen AI readiness for WhatsApp data.
• GTM & RevOps Solutions: end-to-end enablement from data audit to deployment and value acceleration.

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What It Delivers

• Structured WhatsApp data platform: collects, curates, and governs WhatsApp interactions for scalable analytics and AI training.
• AI Agents on WhatsApp: generative AI agents designed to operate within WhatsApp-based processes (sales, marketing, support, field operations).
• Omnichannel Enablement: align WhatsApp data with broader CRM and IT systems to achieve consistent journeys and governance.
• 90-day Sprint Framework: rapid deployment plan including data audit, AI agent deployment, and value acceleration.
• Value Realization: quantified outcomes such as increased conversions, reduced manual workloads, and improved data utilization across revenue operations.

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How It Works

1. WhatsApp Data Audit: assess the current WhatsApp data landscape, identify quick wins, and map shadow processes.
2. Deployment of AI Agents: release AI agents targeting business objectives, and integrate WhatsApp with existing systems.
3. Value Acceleration: enable omnichannel user/buyer enablement, unlock embedded data, and expand patterns to revenue operations.

In practice, clients run a 90-day sprint to activate AI agents on WhatsApp-enabled processes, with ongoing measurement of KPI improvements and ROI.

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Target Industries

• Retail (B2C & B2B), Ecommerce, Digital & Omnichannel, and professional services with heavy WhatsApp usage.
• Organizations seeking to unlock WhatsApp data for GTM, sales enablement, and customer journeys while maintaining governance.

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Safety, Compliance & Governance

• Emphasizes data governance and privacy considerations for customer data on WhatsApp.
• Provides guidance on compliant data handling, consent management, and alignment with corporate data policies.

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Pricing & Engagement Models

• Various engagement levels from advisory audits to Done-With-You and Done-For-You implementations.
• Options include early-access audits, prototyping, and scalable platform deployments for omnichannel use cases.

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Example Outcomes

• Claims of identifying substantial value tied to previously unutilized WhatsApp data, with typical opportunities in the six- to seven-figure EUR range per audit engagement.
• Demonstrated improvements in conversion rates, reduction in manual efforts, and enhanced omnichannel performance across stores and online channels.

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How to Start

• Schedule a WhatsApp Data Audit (20-minute session) to understand potential ROI and a practical plan with KPI estimates and cost/time ranges.
• Engage in a Sprint 90-day program to deploy AI agents, integrate with systems, and begin value acceleration.

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Core Features

• WhatsApp Data Audit: landscape assessment and quick-win identification
• AI Agents on WhatsApp: generative AI agents tailored to business objectives
• WhatsApp Data Platform: governance-ready data layer for analytics and AI
• Omnichannel Enablement: alignment with CRM/IT systems for unified journeys
• GTM & RevOps Use Cases: ready-to-activate templates for sales, marketing, and operations
• Data Governance (DataOps & AIOps): governance, privacy, and compliance support
• Sprint 90-Day Deployment: structured phases from audit to value realization
• Prototyping & Done-For-You options: flexible engagement models to suit organizational needs

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What Sets It Apart

• Focus on turning WhatsApp into a governed enterprise data asset rather than a standalone chat channel.
• End-to-end approach covering data strategy, platform, AI agents, and revenue operations enablement.
• Proven sprint-based methodology aimed at rapid value realization and ROI.

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End Notes

• The offering is positioned for organizations looking to centralize and operationalize WhatsApp data within a broader omnichannel GTM strategy, leveraging Gen AI to accelerate revenue growth while maintaining data governance and compliance.