Loop54

FactFinder Infinity (formerly Loop54) is an AI-powered product discovery, search, merchandising, and personalization platform designed for eCommerce. It blends real-time 1:1 AI personalization with automated recommendations and intelligent search to deliver accurate, responsive results, even with minimal data. The solution aims to balance automation with human control, helping retailers boost conversions, AOV, and customer satisfaction across B2C and B2B scenarios. Infinity combines core capabilities across search, navigation, recommendations, and merchandising, with a flexible, headless approach that fits varied tech stacks and business needs.

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How it works

1. Unified discovery stack: Integrates search, filters, ranking rules, navigation, and analytics to surface the most relevant products quickly.
2. Real-time personalization: Uses AI to identify individual shopper signals and tailor results and recommendations in real time.
3. Automation with control: Delivers automated personalization and merchandising while offering tools for manual adjustments and business-rule prioritization.
4. Headless and adaptable: Designed to fit varied front-end frameworks and ecosystems, enabling seamless integration and customization.

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Key Modules

• Infinity Merchandising: Combines AI automation with manual controls (local pinning, redirects, Pulse insights, Experience Editor) to present the right products at the right time.
• Infinity Navigation: Guides shoppers with AI-adaptive browsing that matches intent and preferences, highlighting products by color, price, and other traits while aligning with business goals.
• Infinity Recommendations: Delivers deeper, personalized product suggestions beyond basic “often bought together” logic, drawing from the entire catalog to match each shopper’s needs.

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Customer impact and use cases

• Increases Average Order Value (AOV) and conversion through personalized experiences.
• Supports both B2C and B2B retailers across industries like food & beverages, fashion, health & personal care, and more.
• Demonstrated impact via customer stories and real-world results (e.g., improved engagement and conversion across various retailers).

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Resources and transition

• The Loop54 product evolved into Infinity after FactFinder’s acquisition, integrating two decades of search and merchandising expertise with advanced AI personalization.
• Access to compatibility documentation, demos, and onboarding materials to help teams adopt Infinity with minimal disruption.

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How to get started

• Explore Infinity’s features via demos, brochures, and documentation.
• Contact the sales team to request a no-commitment demonstration and discuss integration with your tech stack.

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Safety and best practices

• Leverage AI personalization responsibly to avoid overfitting and ensure privacy-compliant data handling.
• Use a balanced mix of automation and business rules to maintain brand voice and merchandising goals.

Core Features

• Unified product discovery with integrated search, filters, ranking rules, and analytics
• Real-time AI-powered personalization and 1:1 product recommendations
• Headless, flexible architecture for various front-end implementations
• Infinity Merchandising with local pinning, redirects, Pulse insights, and Experience Editor
• Infinity Navigation that adapts to shopper intent and preferences
• Infinity Recommendations that tailor suggestions to individual shoppers
• Hand-off between automated AI capabilities and manual merchandising controls
• Suitable for B2C and B2B eCommerce across multiple industries
• Trusted by thousands of online shops and scalable for large catalogs