Luna.ai – The All-in-One AI Prospecting Platform
Luna.ai is an all-in-one B2B prospecting platform powered by AI. It combines lead discovery, personalized outreach, multi-channel engagement, email deliverability optimization, and seamless integrations into one unified solution. It emphasizes high-quality leads (275+ million verified leads) and an AI-driven approach (including ORBIT, Luna’s sales agent) to craft highly personalized outreach at scale while maintaining strong deliverability and workflow automation.
How Luna.ai Works
- Find & Import Leads: Access a database of 275+ million verified leads or upload your own leads via CSV, CRM, API, or Zapier/webhooks.
- Personalization at Scale: Luna.ai analyzes prospects’ websites, social profiles, and other data to generate highly personalized emails using ORBIT and AI-powered copywriting.
- Multichannel Outreach: Reach prospects through email, LinkedIn, and cold calls, all managed within Luna.ai’s task management system.
- Deliverability & Warmup: Built-in DNS configuration (SPF, DKIM, DMARC) and email warm-up to maximize inbox placement.
- Integrations & Automation: Native integrations with Salesforce, HubSpot, Pipedrive, and Zapier, plus API access for custom workflows.
- Continuous Improvement: ORBIT, Luna’s AI sales agent, performs deep lead research to further personalize outreach and improve reply rates.
How to Use Luna.ai
- Choose a plan and sign up (monthly or annual billing options available).
- Import leads: Upload a CSV or connect your CRM/Zapier to sync leads.
- Define your ICP: Specify target locations, job titles, industries, and other criteria.
- Set up email domains: Luna.ai can set up dedicated sending domains and addresses, manage DNS, and ensure deliverability.
- Create sequences: Let ORBIT draft personalized emails and follow-ups, or customize messages yourself.
- Launch multichannel campaigns: Run across email, LinkedIn, and phone calls from a single interface.
- Monitor & optimize: Use performance reports and playbooks to refine strategies.
Key Features
- All-in-one prospecting platform with AI-driven lead discovery and outreach
- ORBIT: Luna.ai’s AI sales agent that thinks, reasons, and plans to personalize outreach
- 275+ million verified leads in Luna.ai’s database
- Lead uploads via CRM, CSV, API, Zapier, or webhooks
- Personalization at scale based on leads’ websites, social profiles, and signals
- Multichannel outreach: email, LinkedIn, and cold calling
- Advanced email deliverability: SPF, DKIM, DMARC setup, and automated email warm-up
- Task management to organize and prioritize sales activities
- Native integrations with Salesforce, HubSpot, Pipedrive, and Zapier; API access for custom workflows
- ORBIT-driven research to improve reply rates and relevance
- Personalized video landing pages and lead enrichment options (where applicable)
- Shared credits and flexible pricing across multiple tiers
Core Features Descriptions (Highlights)
- 275+ million leads in Luna.ai database with verified contact details
- Multi-channel outreach across email, LinkedIn, and phone
- AI-powered messaging and personalization for cold emails
- Deliverability optimization with automatic DNS configuration and warm-up
- Integrations: Salesforce, HubSpot, Pipedrive, Zapier, plus API access
- ORBIT: advanced lead research and tailored outreach to boost replies
- Task management for team collaboration and workflow efficiency
- Lead import via CSV, CRM, or API/Zapier workflows
- Personalized video landing pages (where offered by plan)
- Flexible pricing with Starter, Plus, Premium, and Ultimate plans
Plans & Pricing (Overview)
- Free / Forever Free: 100 leads included
- Starter: $120/mo; ~300 leads; multichannel outreach
- Starter Plus: $360/mo; ~1,000 leads; enhanced features
- Premium: $825/mo; ~2,500 leads; most popular
- Ultimate: $1,500+/mo; ~5,000 leads; best value
- Plans may include variations like Starter, Starter Plus, Premium, Ultimate with differing numbers of leads and included features. Refer to the official site for the latest details and exact inclusions.
Target Users
- Sales teams and outbound teams seeking to scale outreach
- Teams needing high-quality, has-lead data and strong deliverability
- Organizations requiring multi-channel outreach and integrated CRM workflows
- Businesses looking to reduce manual copywriting effort via AI-generated emails
Safety & Compliance
- Luna.ai emphasizes deliverability and compliance best practices (DNS setup, warm-up) to maximize inbox placement and reduce spam issues.
- As with any outbound tool, users should comply with applicable laws and obtain proper consent when required.
Quick Start Tips
- Define your ICP clearly to help ORBIT tailor outreach.
- Start with a smaller lead set to validate messaging and deliverability before scaling.
- Leverage Luna.ai’s playbooks and resources to optimize cold email campaigns.
Language & Localization
- Luna.ai supports multiple languages and can tailor outreach for diverse regions.
What’s Unique
- ORBIT, the first AI sales agent capable of thinking, reasoning, and planning for outbound outreach
- All-in-one platform handling lead discovery, email/domain setup, copywriting, multi-channel outreach, and analytics
- Strong emphasis on deliverability and robust integration ecosystem
Availability
- Access to Luna.ai’s platform with ongoing updates and eventual brand transition to Utopian Labs as noted in product communications.
Sample Use Case (Narrative)
A sales team uses Luna.ai to identify 275M+ leads, imports additional target lists, and uses ORBIT to craft personalized emails based on each lead’s website and social activity. The campaign runs across email and LinkedIn with automated follow-ups, while Luna.ai configures DNS settings and warms up sender domains to maximize deliverability. The team tracks engagement via built-in dashboards and adjusts messages using Luna.ai playbooks.