Lytics Customer Data Platform (CDP)

Lytics xCDP (Content Personalization Platform) is a customer data platform and personalization engine designed for real-time, cross-channel personalization at scale. It helps brands build accurate customer profiles, extract insights from data, and deliver personalized content, recommendations, and experiences across websites, apps, email, and more. The platform emphasizes seamless CMS integration, real-time decisioning, and the ability to leverage existing data infrastructure with flexible deployment options.

How it works

1. Ingest data from multiple sources. Connect and unify data from websites, apps, CRMs, CMSs, and offline sources to create comprehensive customer profiles.
2. Build and enrich profiles. Generate detailed, actionable profiles that support precise audience segments and real-time personalization decisions.
3. Activate in real time. Deliver personalized experiences across channels (web, email, ads, etc.) using real-time insights and AI-driven recommendations.
4. Analyze and optimize. Use analytics and reporting to understand content performance, audience behavior, and ROI, then iterate accordingly.

Use cases

• Generate interest: Attract potential customers with relevant, personalized content across channels.
• Foster engagement: Create meaningful interactions that keep users engaged with your brand.
• Drive conversions: Optimize messaging and actions to move users toward purchases.
• Build loyalty: Deliver personalized offers and experiences to strengthen relationships.
• Build accurate profiles: Compile rich data to improve personalization and targeting.
• Uncover insights: Analyze data to reveal trends, preferences, and behaviors.
• Retain customers: Re-engage and re-target to prevent churn.

Key capabilities

• Real-time CDP: Instant, deep customer insights with real-time personalization.
• Composable CDP: Leverages existing data infrastructure for flexible, scalable personalization across channels.
• CMS integration: Seamless integration with Content Management Systems to embed personalization workflows directly into content processes.
• Cross-channel activation: Personalize web, email, ads, and other channels from a single platform.
• Audience segmentation: Build precise segments based on rich profiles and behaviors.
• AI-driven recommendations: Use generative AI and optimization to suggest products, content, and actions.
• Privacy and security: Enterprise-grade security and governance options for data handling.
• Developer-friendly: SDKs, APIs, and templates to accelerate integration and customization.
• Free tier / accessible entry point: A frictionless path to explore real-time personalization capabilities.

How to use Lytics xCDP

1. Connect data sources (web, mobile, CMS, CRM, offline).
2. Create and enrich customer profiles with unified identity resolution.
3. Define audiences and personalization rules.
4. Activate personalized experiences across sites, apps, emails, and ads.
5. Monitor performance, iterate, and optimize campaigns and content.

Safety and best practices

• Use consented data and comply with privacy regulations.
• Validate personalization rules to avoid negative user experiences (e.g., incorrect recommendations).
• Regularly review data quality and profile accuracy to maintain effective targeting.

Core Features

• Real-time, personalized content across websites and apps
• Composable CDP architecture to fit existing data stacks
• Seamless CMS integrations for streamlined content personalization
• Cross-channel activation (web, email, ads, push, etc.)
• Rich audience profiling and segmentation
• AI-powered recommendations and optimization
• Secure, enterprise-grade data governance and privacy controls
• Developer-friendly APIs, SDKs, and templates
• Free entry point to explore real-time personalization capabilities