MailerLite Product Information

MailerLite: Email Marketing Platform

MailerLite is a comprehensive email marketing and automation platform designed to help businesses grow their audience, engage subscribers, and drive revenue through email campaigns, automation, landing pages, sign-up forms, and e-commerce integrations. It emphasizes a user-friendly drag-and-drop editor, templates, and data-driven features to build and manage newsletters, websites, and digital products.


How to Use MailerLite

  1. Create an account and set up your brand. Configure branding, domains, and sender details.
  2. Build your content. Use the AI-powered drag-and-drop editor to design newsletters, landing pages, and website pages.
  3. Grow your audience. Create signup forms and landing pages to collect subscribers, or import existing lists.
  4. Automate communications. Set up automations and workflows to send timely messages based on user actions.
  5. Convert and sell. Integrate with e-commerce for product sales and set up paid newsletters if needed.

Core Features

  • Email marketing: Create, send, and optimize email campaigns with automation
  • Automation: Timed and behavior-based email workflows with templates
  • Newsletter editors: AI-powered drag-and-drop editor for newsletters
  • Email notifications: Triggered emails based on website/app activity
  • Website builder: Build and publish websites quickly
  • Blog creation: Easy-to-build blog to drive traffic
  • Collect leads: Landing pages and signup forms to capture subscribers
  • iPad Subscribe App: Collect subscribers offline at events or stores
  • Email verifier: Clean and optimize email lists for deliverability
  • Digital products: Sell e-books and downloads directly
  • E-commerce integration: Connect your store to boost sales
  • Paid newsletters: Recurring payments for premium content
  • Templates: Professionally designed templates for newsletters, pages, and forms
  • Integrations: Connect with Stripe, Zapier, Shopify, WordPress, WooCommerce, and more
  • Pricing and case studies: See real-world usage and pricing options
  • Resources: Knowledge base, tutorials, live sessions, and Academy

Features by Category

  • Email marketing and automation
  • Audience growth (landing pages, signup forms, lead collection)
  • Content creation (newsletters, pages, blogs)
  • E-commerce and monetization (digital products, paid newsletters)
  • Deliverability tools (email verifier, deliverability insights)
  • Integrations and ecosystem (third-party apps, APIs)
  • Learning and support (templates, tutorials, Academy, case studies)

How It Works

  • Sign up and configure your brand.
  • Use the drag-and-drop editors to design newsletters, landing pages, and website pages.
  • Build automations and workflows to engage subscribers automatically.
  • Collect leads via forms and landing pages, then segment and nurture them.
  • Sell digital products or offer paid newsletters through integrated e-commerce features.
  • Monitor performance with analytics and optimize campaigns for better results.

Safety and Best Practices

  • Follow email compliance and consent guidelines when growing your list.
  • Use double opt-in where appropriate and maintain good list hygiene with the email verifier.

Core Features Summary

  • Drag-and-drop newsletter editor with AI enhancements
  • Marketing automations and pre-built workflow templates
  • Landing pages, signup forms, and list management
  • Website builder and blog creation
  • E-commerce integration and paid newsletter capabilities
  • Digital product sales and download delivery
  • Deliverability tools and email verification
  • Comprehensive integrations with popular apps
  • Rich library of templates and learning resources