Marqo
Open siteCoding & Development
Introduction
Platform to train and deploy embedding models for AI applications.
Marqo Product Information
Marqo | Smarter Search, Higher Conversion
Marqo is an AI-powered search platform designed to boost e-commerce and product discovery by leveraging semantic understanding of user queries, product data, and user behavior. It replaces rigid, keyword-based search with meaning-based results, personalizes experiences, and supports multimodal (text and image) search to drive higher engagement and conversion.
What Marqo Does
- Builds a personalized, high-conversion search experience by connecting product catalogs and user behavior data to train a brand-specific AI search model.
- Replaces manual tagging with automated analysis of images, text, and historical site interactions to optimize search rankings.
- Delivers meaningful results by understanding query intent, reducing zero-result pages, and surfacing relevant items even for descriptive or uncommon terms.
- Personalizes results based on individual customer interactions and browsing patterns.
How It Works (3-Step Process)
- Connect data sources. Integrate your product catalog and user behavior data (clicks, add-to-carts, purchases) to build the data foundation.
- Train a custom LLM. Marqo’s proprietary training framework (GCL) trains a personalized AI search engine for your brand using your site data, catalog, and goals.
- Go live with your AI search. Connect Marqo to your catalog data or PIM and switch your search endpoint with no UI changes required.
Key Capabilities
- Text and image search: Power image-based product search; text-to-image, image-to-text, or hybrid queries.
- Customized search: Tailor search to your domain and user behavior; boost products by margin or sponsorship to meet KPIs.
- Recommendations: Suggest similar items and high-conversion products based on customer profiles.
- Multimodal search: LLM-based image search integrated into the search model for enhanced relevance.
- Automated tagging and collections: Generate relevant tags and collections to aid discovery.
Why Marqo Stands Out
- Domain-specific, LLM-based models trained for fashion, groceries, homewear, and more.
- AI-driven relevance over keyword-only approaches; reduces irrelevant results and improves engagement.
- Focus on business KPIs: conversion, engagement, and revenue uplift.
- Seamless integration: No UI changes needed when connecting to existing product catalogs or PIMs.
Use Cases
- E-commerce search optimization for retailers and brands.
- Image-enabled product discovery and visual search experiences.
- Personalization-driven product ranking and recommendations.
- Quick ROI with measurable improvements in conversion and revenue.
Resources & Support
- Case studies, documentation, and professional services available.
- Pricing and deployment options tailored to business needs.
- Community, forums, and ongoing updates from Marqo.
How to Get Started
- Book a demo to discuss your catalog, data sources, and goals.
- Connect data sources and train a brand-specific AI search model.
- Deploy Marqo as your search endpoint and monitor performance against your KPIs.
Features
- Semantic, AI-driven search tailored to your brand
- Multimodal search (text and image)
- Automated tagging and collection generation
- Personalization based on user behavior
- Image-based product search and text-to-image / image-to-text capabilities
- Easy integration with existing catalogs or PIMs
- KPI-driven optimization to boost conversions and revenue