Memorable

Memorable AI for Ad Creative Optimization is a data driven platform that predicts and pretests the impact of ad creative across channels in seconds. It acts as an AI copilot that guides every step of creative development, from initial concept to final production, by forecasting metrics such as click through rate, engagement, view through rate, brand lift, and conversions. The goal is to maximize ROAS with high accuracy while reducing cost per result. Memorable combines historical ad data from your brand and competitors with advanced AI models to deliver actionable recommendations and rapid preflight optimization before media spend.

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How Memorable Works

1. Pretest and optimize in seconds using high accuracy AI models that predict funnel metrics from brand lift to media performance and conversions.
2. Analyze creative elements across your assets and competitors to identify drivers of impact on each channel.
3. Receive data driven feedback for every design iteration, guiding decisions from concept to final asset.
4. Preflight optimization ensures assets are tuned for Meta, Instagram, TikTok, YouTube and other outlets prior to publication.

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Why Memorable Is Valuable

• The most robust predictive technology for ad creatives with accuracy validated against real world results.
• Enables strategic planning and quick iteration during creative strategy and production.
• Helps you understand which design elements and formats perform best on each channel and market.
• Reduces guesswork and improves efficiency by pretesting every variant in seconds.

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Key Capabilities

• Predicts ad performance metrics including CTR, engagement, view-through rate, brand lift, and conversions
• Pretest and optimize every creative iteration in seconds
• AI driven creative strategy for channel specific optimization (Meta, Instagram, TikTok, YouTube, OOH, and more)
• Deep analysis of thousands of creative elements to identify drivers of impact within your assets and competitors
• Data driven recommendations to maximize ROAS and minimize costs
• ROI validation through historical data and A B style checks to demonstrate value
• Fully integrated with brand data to align creative strategy with business goals

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Case and Validation Highlights

• High accuracy across channels leading to improved recall, CTR, engagement, and conversions in multiple campaigns
• Demonstrated improvements in efficiency and effectiveness of creative development processes
• Uses a large database of human reactions to further calibrate saliency and attention metrics

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Safety and Ethical Considerations

• Use for legitimate advertising purposes and in compliance with platform policies and regulations
• Ensure proper attribution and avoid misleading impressions or misrepresentation

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Core Differentiators

• End to end AI copilot for creative strategy and preflight optimization
• Fast, data driven feedback at each iteration
• Strong emphasis on cross channel performance and ROAS optimization
• Transparent validation of predictive accuracy and ROI impact

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How to Use Memorable

1. Connect brand and campaign data to seed historical performance.
2. Run pretest on multiple creative variants to receive predictions and recommendations.
3. Iterate designs based on AI feedback and re pretest until assets meet desired thresholds.
4. Preflight assets for final production and publication across chosen channels.

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Output and Integration

• Actionable briefs and asset recommendations for creative teams
• Channel specific optimization guidance for final asset set
• Clear metrics and predicted outcomes to support decision making