Metail EcoShot and Metail AI House is an apparel-focused AI platform that helps retailers and 3D CAD designers visualise and sell clothing designs using on-model imagery and AI-generated models. The EcoShot system (now operated by Tronog) extends Metail's computer vision and machine learning capabilities to convert 3D designs into realistic on-model visuals fast, enabling retailers to showcase apparel without physical samples. The platform emphasizes rapid video-based content for marketing, improved ROI on ad spend, and scalable on-model imagery for diverse product lines.
What it is
- A specialist Apparel AI house with a focus on on-model imagery, AI-generated models, and video-centric content for fashion retail.
- EcoShot: AI-powered on-model imagery that bridges 3D CAD designs and real-life model visuals (now under Tronog).
- A suite of AI techniques including computer vision, machine learning, and GANs to create flexible, realistic apparel visuals and related analytics.
How it works
- Input your apparel 3D designs (CAD) and/or product concepts.
- Use EcoShot and associated AI pipelines to render on-model imagery—either with real-life models or AI-generated models (MAS, MetaHumans, etc.).
- Generate marketing-ready visuals and videos that showcase the products in action, helping retailers improve ad ROI.
- Leverage analytics and ML tools to optimize production, motion, and efficiency across manufacturing and presentation workflows.
Notes:
- Metail emphasizes leveraging AI to reduce time from design to market, aiming to produce realistic visuals in under minutes for certain workflows.
- Tronog now operates EcoShot-enabled AI models alongside Metail's existing capabilities.
Key Use Cases
- Visualising 3D apparel designs on life-like models without physical samples.
- Generating on-model product imagery for lookbooks, ads, and storefronts.
- Creating AI-generated model imagery to augment real assets, increasing scalability.
- Producing apparel-focused videos and marketing content with AI-assisted workflows.
- Implementing ML-driven analytics to improve factory efficiency and product development timelines.
Safety, Privacy & IP Considerations
- Uses AI to produce on-model imagery; consider consent and licensing for model likenesses.
- Intellectual property: AI-generated visuals and datasets should comply with IP and trademark policies; ensure proper permissions for model representations.
- Data privacy: Manage inputs (design files, images) in accordance with internal policies and applicable regulations.
Core Features
- On-model imagery pipeline connecting 3D CAD designs to realistic model visuals
- EcoShot AI system (now operated by Tronog) for rapid on-model renderings
- AI-generated models and MetaHumans integration for scalable imagery
- Video and marketing-focused content generation for apparel retailers
- Machine learning analytics to optimize manufacturing and presentation workflows
- Vision-to-market acceleration: faster transition from design to marketing assets
- Flexible deployment for retailers of all sizes with a focus on ROI in ad spend
About the Team and Tech Focus
- Metail positions itself as a specialist in Apparel AI, combining computer vision, machine learning, and GAN-based research to deliver practical tools for the fashion industry.
- The platform integrates AI techniques with hardware and software to support real-time or near-real-time on-model imagery.
- Ongoing collaboration with Tronog to extend EcoShot capabilities and model-generation approaches.