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Metail EcoShot Product Information

Metail EcoShot and Metail AI House is an apparel-focused AI platform that helps retailers and 3D CAD designers visualise and sell clothing designs using on-model imagery and AI-generated models. The EcoShot system (now operated by Tronog) extends Metail's computer vision and machine learning capabilities to convert 3D designs into realistic on-model visuals fast, enabling retailers to showcase apparel without physical samples. The platform emphasizes rapid video-based content for marketing, improved ROI on ad spend, and scalable on-model imagery for diverse product lines.


What it is

  • A specialist Apparel AI house with a focus on on-model imagery, AI-generated models, and video-centric content for fashion retail.
  • EcoShot: AI-powered on-model imagery that bridges 3D CAD designs and real-life model visuals (now under Tronog).
  • A suite of AI techniques including computer vision, machine learning, and GANs to create flexible, realistic apparel visuals and related analytics.

How it works

  1. Input your apparel 3D designs (CAD) and/or product concepts.
  2. Use EcoShot and associated AI pipelines to render on-model imagery—either with real-life models or AI-generated models (MAS, MetaHumans, etc.).
  3. Generate marketing-ready visuals and videos that showcase the products in action, helping retailers improve ad ROI.
  4. Leverage analytics and ML tools to optimize production, motion, and efficiency across manufacturing and presentation workflows.

Notes:

  • Metail emphasizes leveraging AI to reduce time from design to market, aiming to produce realistic visuals in under minutes for certain workflows.
  • Tronog now operates EcoShot-enabled AI models alongside Metail's existing capabilities.

Key Use Cases

  • Visualising 3D apparel designs on life-like models without physical samples.
  • Generating on-model product imagery for lookbooks, ads, and storefronts.
  • Creating AI-generated model imagery to augment real assets, increasing scalability.
  • Producing apparel-focused videos and marketing content with AI-assisted workflows.
  • Implementing ML-driven analytics to improve factory efficiency and product development timelines.

Safety, Privacy & IP Considerations

  • Uses AI to produce on-model imagery; consider consent and licensing for model likenesses.
  • Intellectual property: AI-generated visuals and datasets should comply with IP and trademark policies; ensure proper permissions for model representations.
  • Data privacy: Manage inputs (design files, images) in accordance with internal policies and applicable regulations.

Core Features

  • On-model imagery pipeline connecting 3D CAD designs to realistic model visuals
  • EcoShot AI system (now operated by Tronog) for rapid on-model renderings
  • AI-generated models and MetaHumans integration for scalable imagery
  • Video and marketing-focused content generation for apparel retailers
  • Machine learning analytics to optimize manufacturing and presentation workflows
  • Vision-to-market acceleration: faster transition from design to marketing assets
  • Flexible deployment for retailers of all sizes with a focus on ROI in ad spend

About the Team and Tech Focus

  • Metail positions itself as a specialist in Apparel AI, combining computer vision, machine learning, and GAN-based research to deliver practical tools for the fashion industry.
  • The platform integrates AI techniques with hardware and software to support real-time or near-real-time on-model imagery.
  • Ongoing collaboration with Tronog to extend EcoShot capabilities and model-generation approaches.