Mida

Mida.so – Lightweight A/B Testing Tool | Simple, Fast, and No-Code

Mida is a lightweight A/B testing platform designed for websites to run experiments quickly without code. It integrates easily with GA4, supports unlimited testing through a visual editor and a code editor, and emphasizes speed with a very small script footprint. It’s suitable for marketers who want to test, learn, and optimize without developer bottlenecks, and is trusted by over 1,000 companies.

How to Use Mida

1. Create a project and add variants. Define the pages or elements you want to test and create variations visually or with code.
2. Install the Mida script. Copy the lightweight script and paste it into your site (HEAD or appropriate spot). It loads in about 20ms and is designed to be barely perceptible to users or SEO.
3. Publish and monitor results. Mida automatically starts collecting data from visitors and provides real-time or near-real-time insights to determine winning variants.

Features

• A/B Split Testing
• Redirect URL Testing
• Website Personalization
• Feature Flagging
• No-code Deployment
• Works with Single Page Applications (SPA)
• Lightweight script (around 8KB to 20KB, significantly smaller than competitors)
• Fast load times and minimal impact on site performance
• Deep integration with GA4, Google Tag Manager, and popular platforms (WordPress, Shopify, Webflow, WooCommerce, ClickFunnels, etc.)
• Cross-domain testing support
• Easy cloning and editing of variants
• Custom JavaScript and CSS editor support
• Real-time results and statistically sound analysis
• Free trial available

How It Works

• Drop the Mida snippet on your site; the script coordinates with your experiments and tracks visitor interactions.
• Create multiple variations of pages or elements without coding; deploy changes with a few clicks.
• Compare performance across variants using built-in analytics and exportable results.
• The platform emphasizes fast deployment and minimal performance overhead, ensuring SEO and user experience remain strong.

Core Features

• No-code deployment for creating and deploying A/B tests
• A/B testing, redirect URL testing, and website personalization
• Feature flagging to enable/disable features per audience
• SPA-ready with lightweight, fast-loading script
• Cross-domain testing support
• Deep integrations with GA4 and GTM
• Custom JavaScript and CSS editor for advanced use cases
• Quick setup and onboarding, suitable for marketers who don’t want to rely on developers
• Competitive performance: 8–20 KB script, loading in ~20 ms