Neuwo Contextual Audiences

Neuwo Contextual Audiences is an AI-powered contextual targeting solution designed to optimize advertising campaigns by ensuring ads are shown in the most relevant on-page environments. It emphasizes privacy (no tracking, cookies, or IDs) while delivering real-time, precision targeting through advanced AI and NLP.

---

Key Value Proposition

• Real-time contextual targeting with instant on-page analysis
• 10,000+ precisely curated semantic categories and the ability to create custom categories
• No cookies, no tracking, no IDs – privacy-first targeting
• Ultra-fast computing capabilities (advertising-grade efficiency leveraging a 3rd fastest computer globally)
• Language-independent data understanding to stay ahead of the curve
• Easy creation of custom audiences by uploading terms/keywords
• Real-time deployment to SSPs, DSPs, or ad curators at standard CPMs

---

How Neuwo Contextual Audiences Works

1. Analyze on the page in real time. Neuwo scans the current page content to determine the most relevant context and audience signals without collecting user identifiers.
2. Leverage semantic categories. Tap into over 10,000 categories or craft your own tailored categories using Neuwo AI and NLP capabilities.
3. Build Custom Audiences. Upload terms or keywords to define precise audience segments that match your campaign goals.
4. Deploy instantly. Push custom audiences to SSPs, DSPs, or ad curators in real time, enabling immediate activation within your ad campaigns.

---

Features

• Real-time on-page contextual analysis without cookies or IDs
• 10,000+ semantic categories with the ability to create custom categories
• Language-independent understanding for broad applicability
• Custom audience creation by uploading terms/keywords
• Instant deployment to SSPs, DSPs, or ad curators
• High processing speed leveraging Neuwo’s advanced infrastructure
• Privacy-first: no user tracking or data storage tied to individuals
• Competitive CPMs with real-time audience activation

---

Benefits

• Improved ad relevance and engagement by aligning ads with the immediate on-page context
• Enhanced reach and precision through a large, extensible category library
• Privacy-compliant targeting that respects user anonymity
• Faster time-to-action for campaigns with real-time audience activation
• Flexible integration with existing ad tech stacks (SSPs/DSPs/curators)

---

Privacy and Compliance

• No tracking, no cookies, no IDs
• On-page analysis occurs without storing personal data
• Clear policy on data usage and deployment to ad networks

---

Getting Started

• Book a demo to explore Neuwo Contextual Audiences capabilities and see live examples of real-time targeting in action.

---

Core Features

• Real-time contextual targeting
• 10,000+ semantic categories with custom category creation
• Custom audience uploads via terms/keywords
• No tracking, cookies, or IDs
• Instant deployment to SSPs/DSPs/curators
• High-performance computing for rapid processing
• Language-independent data interpretation
• Privacy-first, compliant design