Nextatlas

Nextatlas | Consumer Trends & AI-powered Foresight is an end-to-end, AI-driven trend research platform that continuously analyzes consumer interests and behaviors to reveal weak signals of change. The platform helps agencies and brands understand tomorrow's consumers, innovate, launch, and win with data-rich insights drawn from a cross-industry community of early adopters (≈300k). It combines AI trend prediction with human expertise to guide strategic action across products, campaigns, and experiences.

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Overview

• AI-powered trend prediction built from diverse data sources: consumer interests, behaviors, expert input, and industry innovators.
• Always-on analysis delivering actionable insights to guide strategic decisions in product development, marketing, and innovation.
• A customizable solution that can be tailored to specific business challenges and opportunities.

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How Nextatlas Helps You

• Understand emerging trends before they become mainstream.
• Innovate with confidence by identifying attractive business opportunities.
• Translate social conversations and trends into actionable insights for strategy and execution.
• Quantify and measure trends to support data-driven decision making.

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Our AI Solutions

• AI Trend Prediction Tool for Strategic Action: End-to-end platform providing continuous analysis and insight into emerging trends.
• Custom AI Solutions: Tailorable AI capabilities to address your unique business challenges and opportunities.
• Data-rich outputs designed to inform product strategy, go-to-market planning, and campaign design.

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How It Works

• Gather and analyze signals from consumer data, social conversations, and expert inputs.
• AI synthesizes signals into trend spaces, forecasts potential futures, and highlights opportunities for innovation.
• Deliver insights that help you validate ideas, prioritize initiatives, and execute with clarity.

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Why Clients Choose Nextatlas

• Clients report granular, measurable trend insights that translate into tangible business outcomes.
• The platform helps validate and uncover future trend spaces relevant to consumers, categories, and brands.
• Users gain a proactive lens on what will happen next, enabling better decision journeys and investment focus.

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What Our Clients Say

• “Nextatlas data gives us a more granular level of consumer trends and an excellent quantification and measurement for the trends…” – Strategic Foresight Lead, Mondelez
• “Nextatlas allowed us to validate and uncover future trend spaces… translate social conversations and trends into usable insights.” – Senior Innovation Manager, Treasure Wine Estate
• “Nextatlas brings us to findings that represent what will happen in future… we gained 30-40% more clients.” – Creative Director, Question Mark
• “After Nextatlas target analysis, we optimized our social media and digital strategies… CTR improvements.” – Digital Marketing Manager, Online Sim
• “Nextatlas helps us understand audiences and what appeals to them, trends and foresight as a major pillar.” – Lead, Barilla

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Newsletter & Community

• Get the latest trends right in your inbox with a weekly newsletter covering trends, consumer insights, reports, and upcoming events.
• Connect with a global community of trend researchers and practitioners.

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Get Started

• Custom solutions and live demonstrations available to explore how Nextatlas can address your business challenges.

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About the Platform

Nextatlas is powered by iCoolhunt SpA, headquartered in Italy with a global presence, offering insights for brands and agencies through an AI-enabled foresight platform.

How to Use Nextatlas

1. Define your strategic question or business challenge.
2. Access AI-generated trend forecasts, signals, and opportunities.
3. Validate, prioritize, and translate insights into actionable strategies.
4. Iterate with ongoing monitoring and updates as new signals emerge.

Core Features

• AI-driven, always-on trend analysis
• Customizable AI solutions for specific business challenges
• Data-rich insights that connect trends to product and marketing strategy
• Collaboration-ready outputs for cross-functional teams
• Scalable for agencies and brands of varying sizes
• Access to a global community of early adopters and experts
• Newsletter and resources with ongoing trend coverage