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Octoparse VOC Product Information

AI-driven Customer Experience Management (CEM) – Octoparse CEM is a unified platform designed to manage and optimize customer interactions across all channels. It integrates e-commerce reviews, social media, chat, surveys, ticketing systems, and more into one centralized hub to transform feedback into actionable insights, enabling real-time engagement and data-driven decision making for sustainable growth.


Key Value Proposition

  • All channels connected in real-time to capture every customer cue
  • AI-powered insights that convert unstructured feedback into actionable intelligence
  • A unified platform that eliminates data silos and streamlines cross-team collaboration
  • Tools to respond at speed, refine products, and enhance customer experience to drive growth and loyalty

How It Works

  1. Centralized integration: Connects diverse sources (reviews, social, chat, surveys, ticketing, etc.) into one platform.
  2. AI-driven analysis: Proprietary CX-focused AI analyzes customer signals at scale to uncover hidden preferences, motivations, and usage patterns.
  3. Actionable insights: Transforms feedback into strategic data for product, marketing, support, and operations teams.
  4. Collaborative workflow: Real-time risk alerts and unified data delivery to all relevant teams, breaking down silos.

By Industry, By Use Case

  • Consumer Electronics
  • Home Appliances
  • Beauty & Cosmetics
  • Food & Beverages
  • Fashion & Apparel
  • Baby & Kids
  • And more

Customer Outcomes

  • More Lovable Products
  • Increased Market Share
  • Accelerated Growth
  • Real-time Customer Engagements

Solutions & Capabilities

  • Voice of Customer across multiple channels
  • No-code Web Scraping
  • AI Automation
  • Real-time ticketing & notifications
  • Comprehensive market research and competitive analysis
  • Digital listening and sentiment analysis

How It Helps Teams

  • Break down silos: All teams connected with shared data
  • Drive data-driven decisions: From product development to customer support, sales, and fulfillment
  • Proactive risk management: Real-time alerts and routing to the right team
  • Improve product quality, messaging, and customer experience

Proof Points

  • Trusted by top brands for closer-to-customers insights
  • Real-time access to customer thoughts enables continuous improvement
  • Customer testimonials emphasize the impact on growth and customer-centricity

Core Features

  • All-channel integration (reviews, social, chat, surveys, ticketing, etc.)
  • Real-time customer engagement and feedback analysis
  • AI-powered insights for actionable, data-driven decisions
  • Unified platform reducing data silos and enabling cross-team collaboration
  • Real-time risk alerts and end-to-end data delivery to relevant teams
  • No-code or low-friction integration and workflow customization
  • Support for diverse industries and use cases
  • Scalable analytics that reveal hidden preferences and usage patterns

How to Get Started

  • Schedule a demo to see how Octoparse CEM consolidates your customer signals into a single view
  • Connect your data sources and configure key metrics and alerts
  • Iterate with your teams to drive product improvements and improved CX

Safety & Compliance

  • Uses aggregate insights to inform decisions while respecting customer privacy and data handling policies