Outset.ai

Outset - The AI-Moderated Research Platform is an AI-powered platform that enables researchers to conduct and synthesize hundreds of video, audio, and usability sessions at scale. It offers AI-moderated conversations that engage participants in rich dialogue to uncover the underlying reasons behind answers, and it provides AI-powered synthesis tailored to each study. The platform supports multilingual interviews, various data capture modes (video, audio, stimulus testing), and automated thematic analysis to accelerate insights while maintaining security and privacy.

How It Works

1. Upload a guide: Add your discussion guide to Outset and customize your AI interviewer.
2. Recruit your participants: Use Outset’s panel, integrate with your own panel partners, or share with your own users.
3. Discover insights with AI: Watch the AI interviewer engage participants, probe deeper, and pull out what matters most.

• The process is designed to scale to hundreds of interviews in any language, with an emphasis on depth and the ability to reveal the “why” behind answers.
• AI-powered synthesis identifies common themes, tags relevant conversations, and extracts powerful quotes tailored to your study.
• Multilingual support and secure-by-design architecture help safeguard data while enabling global research.

Use Cases

• Strategic research: Market landscape, brand equity, jobs to be done, persona development, attitudes and preferences.
• Tactical research: Concept testing, usability and design, positioning and ad testing, customer experience, brand measurement.

Safety and Privacy Considerations

• Outset emphasizes secure, anonymized data handling and avoids training models on your data. Ensure participant consent and adhere to applicable privacy regulations when conducting moderated interviews.

Core Features

• AI-moderated interviews that scale to hundreds of participants across languages
• AI interviewer capable of deep dialogue and probing to uncover the rationale behind responses
• AI-powered synthesis with automatic theme tagging and powerful quote extraction
• Multilingual interviewer with adaptive language support
• Video, audio, and stimulus testing modes for rich data capture
• Secure by design: data anonymization and privacy-focused architecture
• Flexible recruitment options via Outset’s panel or your own partners
• Quick setup with customizable discussion guides
• Insights at speed to accelerate innovation and decision-making